"Until recently, China’s instant noodles market was facing the dilemma of having become a mature market with stagnant growth, despite the continued rapid economic growth of the country. The success of instant noodles in reaching this position was based on their convenience, but little had been done to maintain product innovation, and consumers had begun to take them for granted. Meanwhile, other snack and convenience meal markets were growing ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
The Market – A Snapshot
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Innovation Can Spark Life into Mature Market
‘Convenience’ Alone is Not Enough
Premiumisation Can Drive Market Growth
The Future of the Market
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
Healthier Noodles Can Sustain Consumer Interest
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Consumer Attitudes towards Food and Drink
Appendix – Consumer – Consumption Habits
Appendix – Consumer – Purchasing Habits
Appendix – Consumer Attitudes
Appendix – New Product Innovation
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How can instant noodles shake off their commodity image, and become interesting to consumers again?
