Table of Contents
Executive Summary
Report Scope
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- Issues in the market
- Technical notes
- DIY retailers’ sales
- Financial definitions
- Currencies
- Country codes
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- Figure 1: Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2011
- Other abbreviations
The Market: Economic and Demographic Context
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- Long-standing economic problems
- The economy
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- Figure 3: Italy: Real-terms, year-on-year GDP growth, Q1 2006-Q4 2011
- Figure 4: Italy: Consumer confidence and retail trade confidence, Jan-Dec 2011
- Austerity
- Bond markets
- Consumer price inflation
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- Figure 5: Italy: Harmonised index of consumer prices: Annual % change, 2006-11
- Unemployment
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- Figure 6: Italy: Total unemployment and youth unemployment rates, Q1 2009-Q3 2011
- Demographics
- Property
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- Figure 7: Italy: Distribution of total population, by tenure type, 2006-10
- Rising energy prices
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- Figure 8: Italy: Consumer prices inflation in electricity and gas, Jun 2010-Dec 2011
- Implications for DIY retailers
- Economy
- Demographics
The Market: Consumer Spending on DIY Categories
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- Spending by category
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- Figure 9: Italy: Consumer expenditure on DIY, 2006-10
- Mintel market size
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- Figure 10: Italy: Estimated DIY market size, 2006-10
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- Figure 11: Italy: Estimated annual average DIY spending per-capita, 2006-10
The Market: DIY Specialists’ Sector
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- Economic outlook
- Retail sales and forecasts
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- Figure 12: Italy: Retail sales, 2006-10
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- Figure 13: Italy: Retail sales forecasts, 2011-16
- Retail sales breakdown
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- Figure 14: Italy: Breakdown of DIY sector sales, by product category, 2009
- Enterprise numbers
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- Figure 15: Italy: Retail enterprises, 2008-09
- Outlet numbers
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- Figure 16: Italy: Outlet numbers, 2007
The Retailers: Channels of Distribution
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- Figure 17: Italy: DIY spending: Estimated channels of distribution, 2010
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The Retailers: Online
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- Proportion of consumers shopping online
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- Figure 18: Italy: Percentage of individuals who have purchased goods or services online within the preceding three/12 months, 2006-11
- Barrier to online growth: Cash culture
- Barrier to online growth: Low levels of internet access
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- Figure 19: Italy: Percentage of households with any internet access/broadband connection, 2006-11
The Retailers: Leading Specialists and Market Shares
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- A sector led by international operators
- A fragmented sector
- Puntolegno slimmed down
- Brico IO expands
- Bricofer ten stores down
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- Figure 20: Italy: Identified leading DIY retailers, 2010/11
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- Figure 21: Italy: Leading retailers’ share of DIY retailers’ sales, 2010
Groupe Adeo
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- Figure 22: Groupe Adeo: Sales as share of DIY retailers’ sales in Europe, 2006-10
- Strategic evaluation
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- Figure 23: Groupe Adeo: Turnover in France as share of total group sales, 2006-10
- Background
- Company performance
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- Figure 24: Groupe Adeo: Sales performance, 2006-10
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- Figure 25: Groupe Adeo: Estimated European sales performance, 2010
- Figure 26: Groupe Adeo: Outlet data, 2006-11
- Retail offering
- e-commerce and home shopping
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- Figure 27: Overview of Groupe Adeo’s transactional websites, 2011
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OBI
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- Figure 28: Obi: Share of DIY specialists’ sales in Europe, 2006-10
- Strategic evaluation
- Background
- Company performance
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- Figure 29: OBI: Group sales performance, 2006-10
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- Figure 30: OBI: Outlet data, 2008-11
- Store formats
- Retail offering
- e-commerce and home shopping
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Appendix – Broader Market Environment
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- Population
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- Figure 31: Europe: Population, by age group, 2005
- Figure 32: Europe: Population, by age group, 2010
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- Figure 33: Europe: Population, by age group, 2015
- Figure 34: Europe: Population, by age group, 2020
- GDP
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- Figure 35: Europe: GDP (current prices), 2010
- Figure 36: Europe: GDP growth rates (current prices), 2001-Q3 2011
- Figure 37: Europe: GDP growth rates (constant prices), 2001-Q3 2011
- Consumer spending
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- Figure 38: Europe: Households’ consumer spending (current prices), 2010
- Figure 39: Europe: Households’ consumer spending growth rates (current prices), 2001-Q3 2011
- Figure 40: Europe: Households’ consumer spending growth rates (constant prices), 2001-Q3 2011
- Consumer prices
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- Figure 41: Europe: Harmonised index of consumer prices, 2001-11
- Unemployment
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- Figure 42: Europe: Average rate of unemployment, 2001-11
- Interest rates
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- Figure 43: Europe: Interest rates, 2005-Q4 2011
- Consumer confidence
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- Figure 44: Europe: Consumer confidence, Feb 2011-Jan 2012
- Home ownership
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- Figure 45: Europe: Levels of home ownership, 2006-10
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