Table of Contents
Executive Summary
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- Market size and performance
- Specialists’ retail sales performance
- Specialists’ retail sales forecasts
- Leading retailers
- Outlook for DIY retailing
European Summary and Outlook
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- The European DIY market
- Market size
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- Figure 1: Europe: Estimated total spending DIY products, 2008-11
- Spend per capita
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- Figure 2: Europe: Spending on DIY goods per capita, 2011 (e )
- Specialists sales and forecasts
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- Figure 3: DIY specialists’ sales, 2007-11
- Specialists’ sales forecasts
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- Figure 4: DIY Specialists’ sales forecasts, 2012-16
- The housing market
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- Figure 5: Home ownership, 2001-10
- Leading retailers
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- Figure 6: Europe: Leading DIY retailers, 2010/11
- Market shares
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- Figure 7: Europe: Leading DIY retailers share of all European retail sales, 2010
- Concentration
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- Figure 8: Europe: DIY retailers concentration levels, 2010
- E-commerce
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- Figure 9: Europe: Leading DIY retailers’ e-commerce activity, February 2012
- Outlook
- Why –
- The decline of DIY
- Declining interest in Doing DIY
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- Figure 10: UK: Consumer spending intentions, Dec 2011
- Putting the decline in perspective
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- Figure 11: France, Germany, Spain, UK: DIY retailers’ sales as % all retail sales, 2000-2011e
- Figure 12: Netherlands. Ireland, Austria, Finland, Norway. Denmark, DIY retailers sales as % all retail sales, 2000-11 (e)
- Population trends
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- Figure 13: Europe: 35-54 age group as a proportion of total population, 2001-11
- The rise of Do It For Me
- Softer focus and cheaper options to maintain demand
- Battling the non-specialists
Report Scope and Technical Notes
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- Report scope
- Issues in the market
- Technical notes
- DIY retailers’ sales
- Financial definitions
- Currencies
- Country codes
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- Figure 14: Country codes
- VAT
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- Figure 15: Europe: Standard VAT rates, 2011
- Other abbreviations
Austria
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- The market: Economic and demographic background
- The market: Consumer spending on DIY categories
- Spending by category
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- Figure 16: Austria: Consumer spending on DIY, 2006-10
- Mintel market size
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- Figure 17: Austria: Estimated DIY market size, 2006-10
- The market: DIY specialists’ sector
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- Figure 18: Austria: DIY retail sales, 2006-10
- Figure 19: Austria: DIY retail sales forecast, 2011-16
- The retailers: Channels of distribution
- The retailers: Leading specialists and market shares
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- Figure 20: Austria: Leading DIY retailers and market shares, 2010/11
Belgium
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- The market: Economic and demographic background
- The market: Consumer spending on DIY
- Spending by category
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- Figure 21: Belgium: Consumer spending on DIY, 2006-10
- Mintel market size
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- Figure 22: Belgium: Estimated DIY market size, 2006-10
- The market: DIY specialists’ sector
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- Figure 23: Belgium: Household goods retail sales, 2006-10
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- Figure 24: Belgium: Household goods sales forecasts, 2011-16
- The retailers: Channels of distribution
- The retailers: Leading specialists and market shares
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- Figure 25: Belgium: Leading DIY retailers and market shares, 2010/11
Czech Republic
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- The market: Economic and demographic background
- The market: Consumer spending on DIY categories
- Spending by category
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- Figure 26: Czech Republic: Consumer expenditure on DIY-related categories, 2006-10
- Mintel market size
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- Figure 27: Czech Republic: Estimated DIY market size, 2006-10
- The market: DIY specialists’ sector
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- Figure 28: Czech Republic: Retail sales, 2006-10
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- Figure 29: Czech Republic: Retail sales forecasts, 2011-16
- The retailers: Leading specialists and market shares
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- Figure 30: Czech Republic: Leading DIY retailers, 2010/11
Denmark
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- The market: Economic and demographic background
- The market: Consumer spending on DIY
- Spending by category
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- Figure 31: Denmark: Consumer expenditure on DIY-related categories, 2006-10
- Mintel market size
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- Figure 32: Denmark: Estimated DIY market size, 2006-10
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- Figure 33: Denmark: Estimated annual average DIY spending per-capita, 2006-10
- Figure 34: Denmark: Estimated annual average DIY spending per-capita, 2006-10
- The market: DIY specialists’ sector
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- Figure 35: Denmark: DIY retailers’ sales, 2006-10
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- Figure 36: Denmark: DIY Retailers’ sales, 2006-09
- Figure 37: Denmark: DIY retail sales forecast, 2011-16
- The retailers: Channels of distribution
- The retailers: Leading specialists and market shares
- Online DIY
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- Figure 38: Denmark: Leading DIY Specialists, 2010/11
Finland
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- The market: Economic and demographic background
- The market: Consumer spending on DIY categories
- Spending by category
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- Figure 39: Finland: Consumer expenditure on DIY-related categories, 2006-10
- Mintel market size
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- Figure 40: Finland: Estimated DIY market size, 2006-10
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- Figure 41: Finland: Estimated annual average DIY spending per-capita, 2006-10
- The market: DIY specialists’ sector
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- Figure 42: Finland: DIY Retailers’ sales, 2006-10
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- Figure 43: Finland: DIY Retailers’ sales, 2007-09
- Figure 44: Finland: DIY retail sales forecast, 2011-16
- The retailers: Channels of distribution
- The retailers: Leading specialists and market shares
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- Figure 45: Finland: Leading DIY Specialists, 2010
France
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- Executive summary
- The market: Economic and demographic background
- Population forecast
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- Figure 46: France: Over 65s as % total French population, 1950-2030
- The economy
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- Figure 47: France: Quarterly GDP growth, 1991-2011 (Q3)
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- Figure 48: France: Indicator of consumer confidence, January 2007-December 2011
- House prices
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- Figure 49: France: House price index, 1996-2011 (Q3)
- Inflation
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- Figure 50: France: Percentage change in Consumer Price Index vs average wages, 2006-11
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- Figure 51: France: Harmonised index of consumer prices: Annual % change, 2006-11
- Implications for retailers
- The market: Consumer spending on DIY categories
- Spending by category
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- Figure 52: France: Consumer spending on main DIY categories, 2006-10
- Mintel DIY market size
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- Figure 53: France: Estimated DIY market size, 2006-10
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- Figure 54: France: Estimated per capita spending on DIY, 2006-10
- The market: DIY specialists’ sector
- Retail sales and forecast
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- Figure 55: France: DIY retailers’ sales, 2006-10
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- Figure 56: France: DIY specialists’ retail sales forecasts, 2011-16
- Retail sales breakdown
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- Figure 57: France: Breakdown of DIY sales, by product category, 2009
- The retailers: Channels of distribution
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- Figure 58: France: DIY, spending by channel of distribution, 2010
- The retailers: Online
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- Figure 59: France: Internet and broadband penetration, by household, 2006-11
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- Figure 60: France: Top transactional DIY websites, by number of visits, December 2011
- The retailers: Leading specialists and market shares
- Modernisation boosts Kingfisher
- Groupe Adeo underperforms
- Bricomarché rationalises
- Acquisition and expansion boost Mr Bricolage
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- Figure 61: France: Leading DIY retailers, 2010/11
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- Figure 62: France: DIY retailers’ market shares, 2010
Germany
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- Executive summary
- The market: Economic and demographic context
- Demographics
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- Figure 63: Germany: Over 65s as % total population, 1960-2030
- The economy
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- Figure 64: Germany: Real-terms, year-on-year GDP growth, Q1 2009-Q4 2011
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- Figure 65: Germany: Total unemployment and youth unemployment rates, Q1 2009-Q4 2011
- Figure 66: Germany: Consumer confidence and retail trade confidence, Jan-Dec 2011
- Property market
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- Figure 67: Construction price index: Total residential property, Q1 2009-Q4 2011
- Consumer price inflation
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- Figure 68: Germany: Harmonised index of consumer prices: Annual % change, 2006-11
- Rising energy prices
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- Figure 69: Germany: Consumer prices inflation in electricity and gas, Jun 2010-Dec 2011
- Implications for retailers
- Demographics
- Economy
- The market: Consumer spending on DIY categories
- Spending by category
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- Figure 70: Germany: Households’ consumption expenditure on DIY-related categories, 2006-10
- Mintel market size
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- Figure 71: Germany: Estimated DIY market size, 2006-10
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- Figure 72: Germany: Estimated annual average DIY spending per-capita, 2006-10
- The market: DIY retailers’ sales
- Economic outlook
- Retail sales and forecasts
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- Figure 73: Germany: DIY retailers’ sales, 2006-10
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- Figure 74: Germany: DIY retailers’ sales forecasts, 2011-16
- Retail sales breakdown
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- Figure 75: Germany: Breakdown of DIY sector sales, by product category, 2009
- Enterprise and outlet data
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- Figure 76: Germany: Retail enterprises, 2008-09
- The retailers: Channels of distribution
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- Figure 77: Germany: DIY spending: Estimated channels of distribution, 2010
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- Figure 78: Germany: DIY retailers’ sales as share of Mintel’s estimated market size, 2006-10
- The retailers: Online
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- Figure 79: Percentage of individuals having purchased online, 2006-10
- The retailers: Leading specialists and market shares
- Measuring the performance of the leaders
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- Figure 80: Leading five DIY retailers’ market shares, 2008-10
- Figure 81: Germany: Leading DIY retailers’ annual average sales per m2, 2010
- International expansion
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- Figure 82: Leading retailers’ international portfolios, 2010-11
- Innovations and developments
- OBI attracts trade audience
- Praktiker looks to turn things around
- Bauhaus’ big-box offer
- Toom goes local
- M&A activity
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- Figure 83: Germany: Leading DIY retailers, 2010/11
- Figure 84: Germany: Leading retailers’ share of DIY retailers’ sales, 2010
Greece
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- The market: Economic and demographic background
- The market: Consumer spending on DIY categories
- Spending by category
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- Figure 85: Greece: Households’ consumption expenditure on DIY-related categories, 2006-10
- Mintel market size
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- Figure 86: Greece: Estimated DIY market size, 2006-10
- The market: DIY specialists’ sector
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- Figure 87: Greece: Retail sales, 2006-10
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- Figure 88: Greece: Retail sales forecasts, 2011-16
- The retailers: Leading specialists and market shares
- Praktiker hit by hard times
- Groupe Adeo takes cautious approach
- Independents significant
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- Figure 89: Greece: Leading DIY retailers, 2010/11
Hungary
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- The market: Economic and demographic background
- The market: Consumer spending on DIY categories
- Spending by category
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- Figure 90: Hungary: Consumer expenditure on DIY-related categories, 2006-10
- Mintel market size
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- Figure 91: Hungary: Estimated DIY market size, 2006-10
- The market: DIY specialists’ sector
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- Figure 92: Hungary: Retail sales, 2006-10
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- Figure 93: Hungary: Retail sales forecasts, 2011-16
- The retailers: Leading specialists and market shares
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- Figure 94: Hungary: Leading DIY specialists, 2010/11
Republic of Ireland
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- The market: Economic and demographic background
- The market: Consumer spending on DIY categories
- Spending by category
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- Figure 95: Ireland: Consumer spending on DIY-related categories, 2006-10
- Mintel market size
-
- Figure 96: Ireland: Estimated DIY market size, 2006-10
- The market: DIY specialists’ sector
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- Figure 97: Republic of Ireland: Retail sales, 2006-10
- Figure 98: Republic of Ireland: Retail sales forecasts, 2011-16
- The retailers: Leading specialists and market shares
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- Figure 99: Republic of Ireland: Leading DIY retailers, 2010/11
Italy
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- Executive summary
- The market: Economic and demographic context
- Long-standing economic problems
- The economy
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- Figure 100: Italy: Real-terms, year-on-year GDP growth, Q1 2006-Q4 2011
- Figure 101: Italy: Consumer confidence and retail trade confidence, Jan-Dec 2011
- Austerity
- Bond markets
- Consumer price inflation
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- Figure 102: Italy: Harmonised index of consumer prices: Annual % change, 2006-11
- Unemployment
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- Figure 103: Italy: Total unemployment and youth unemployment rates, Q1 2009-Q3 2011
- Demographics
- Property
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- Figure 104: Italy: Distribution of total population, by tenure type, 2006-10
- Rising energy prices
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- Figure 105: Italy: Consumer prices inflation in electricity and gas, Jun 2010-Dec 2011
- Implications for DIY retailers
- Economy
- Demographics
- The market: Consumer spending on DIY categories
- Spending by category
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- Figure 106: Italy: Consumer expenditure on DIY, 2006-10
- Mintel market size
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- Figure 107: Italy: Estimated DIY market size, 2006-10
-
- Figure 108: Italy: Estimated annual average DIY spending per-capita, 2006-10
- The market: DIY specialists’ sector
- Economic outlook
- Retail sales and forecasts
-
- Figure 109: Italy: Retail sales, 2006-10
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- Figure 110: Italy: Retail sales forecasts, 2011-16
- Retail sales breakdown
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- Figure 111: Italy: Breakdown of DIY sector sales, by product category, 2009
- Enterprise numbers
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- Figure 112: Italy: Retail enterprises, 2008-09
- Outlet numbers
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- Figure 113: Italy: Outlet numbers, 2007
- The retailers: Channels of distribution
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- Figure 114: Italy: DIY spending: Estimated channels of distribution, 2010
- The retailers: Online
- Proportion of consumers shopping online
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- Figure 115: Italy: Percentage of individuals who have purchased goods or services online within the preceding three/12 months, 2006-11
- Barrier to online growth: Cash culture
- Barrier to online growth: Low levels of internet access
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- Figure 116: Italy: Percentage of households with any internet access/broadband connection, 2006-11
- The retailers: Leading specialists and market shares
- A sector led by international operators
- A fragmented sector
- Puntolegno slimmed down
- Brico IO expands
- Bricofer ten stores down
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- Figure 117: Italy: Identified leading DIY retailers, 2010/11
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- Figure 118: Italy: Leading retailers’ share of DIY retailers’ sales, 2010
Netherlands
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- The market: Economic and demographic context
- The market: Consumer spending on DIY categories
- Spending by category
-
- Figure 119: Netherlands: Consumer spending on DIY-related categories, 2006-10
- Mintel market size
-
- Figure 120: Netherlands: Estimated DIY market size, 2006-10
- The market: DIY specialists’ sector
-
- Figure 121: Netherlands: DIY retailers’ sales, 2006-11
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- Figure 122: Netherlands: DIY retailers’ sales forecast, 2011-16
- The retailers: Leading specialists and market shares
-
- Figure 123: Netherlands: Leading DIY retailers, 2010/11
Norway
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- The market: Economic and demographic context
- The market: Consumer spending on DIY categories
- Spending by category
-
- Figure 124: Norway: Consumer expenditure on DIY-related categories, 2006-10
- Mintel market size
-
- Figure 125: Norway: Estimated DIY market size, 2006-10
-
- Figure 126: Norway: Estimated annual average DIY spending per-capita (NKr), 2006-10
- Figure 127: Norway: Estimated annual average DIY spending per-capita (€), 2006-10
- The market: DIY specialists’ sector
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- Figure 128: Norway: DIY Retailers’ sales, 2006-11
-
- Figure 129: Norway: DIY retailers’ sales, 2008-10
- Figure 130: Norway: DIY retailers’ sales forecast, 2011-16
- The retailers: Leading specialists and market shares
-
- Figure 131: Norway: Leading DIY Specialists, 2010/11
Poland
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- The market: Economic and demographic context
- The market: Consumer spending on DIY categories
- Spending by category
-
- Figure 132: Poland: Consumer expenditure on DIY-related categories, 2006-10
- Mintel market size
-
- Figure 133: Poland: Estimated DIY market size, 2006-10
-
- Figure 134: Poland: Estimated annual average DIY spending per-capita (Zl), 2006-10
- Figure 135: Poland: Estimated annual average DIY spending per-capita (€), 2006-10
- The market: DIY specialists’ sector
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- Figure 136: Poland: All retail and non-food retail sales, 2006-10
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- Figure 137: Poland: All retail and non-food retail sales forecast, 2011-16
- The retailers: Channels of distribution
- The retailers: Leading specialists and market shares
- Online activity
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- Figure 138: Poland: Leading DIY Specialists, 2010/11
Portugal
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- The market: Economic and demographic context
- The market: Consumer spending on DIY categories
- Spending by category
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- Figure 139: Portugal: Consumer spending on DIY-related categories, 2006-09
- Mintel market size
-
- Figure 140: Portugal: Estimated DIY market size, 2006-10
- The market: DIY specialists’ sector
-
- Figure 141: Portugal: Retail sales, 2006-10
-
- Figure 142: Portugal: Retail sales forecast, 2011-16
- The retailers: Leading specialists and market shares
-
- Figure 143: Portugal: Leading DIY retailers, 2010/11
Spain
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- Executive summary
- The market: Economic and demographic context
- Population forecast
-
- Figure 144: Spain: Over 65s as % total Spanish population, 2005-30
- The economy
-
- Figure 145: Spain: Quarterly GDP growth, 2006-2011 (Q3)
- Consumer confidence
-
- Figure 146: Spain: Indicator of consumer confidence, January 2007-January 2012
- House prices
-
- Figure 147: Spain: House price index, 2007-11 (Q3)
- Inflation
-
- Figure 148: Spain: Percentage change in Consumer Price Index vs average wage growth, 2006-11
-
- Figure 149: Spain: Index of consumer prices: Annual % change, 2006-11
- Implications for DIY retailers
- The market: Consumer spending on DIY categories
- Spending by category
-
- Figure 150: Spain: Consumer spending on main DIY categories, 2006-10
- Mintel market size
-
- Figure 151: Spain: Estimated DIY market size, 2006-10
-
- Figure 152: Spain: Estimated per capita spending on DIY, 2006-10
- The market: DIY specialists’ sector
- Retail sales and forecast
-
- Figure 153: Spain: DIY retailers’ sales, 2006-10
-
- Figure 154: Spain: DIY retailers’ sales forecasts, 2011-16
- The retailers: Channels of distribution
-
- Figure 155: Spain: DIY market, retail channels of distribution, 2010
- The retailers: Online
-
- Figure 156: Spain: Percentage of individuals who have purchased goods or services online within the preceding three/12 months, 2006-11
-
- Figure 157: Spain: Top DIY websites, by number of visits, December 2011
- The retailers: Leading specialists and market shares
- Sector dominance for Groupe Adeo
- Kingfisher development continues
- Bricor to challenge
- Room for consolidation
-
- Figure 158: Spain: Leading DIY retailers, 2010/11
-
- Figure 159: Spain: Leading DIY retailers’ market shares, 2010
Sweden
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- The market: Economic and demographic context
- The market: Consumer spending on DIY categories
- Spending by category
-
- Figure 160: Sweden: Consumer expenditure on DIY-related categories, 2006-10
- Mintel market size
-
- Figure 161: Sweden: Estimated DIY market size, 2006-10
-
- Figure 162: Sweden: Estimated annual average DIY spending per-capita (SKr), 2006-10
- Figure 163: Sweden: Estimated annual average DIY spending per-capita (€), 2006-10
- The market: DIY specialists’ sector
-
- Figure 164: Sweden DIY retailers’ sales, 2006-11
-
- Figure 165: Sweden: DIY retailers’ sales, 2007-09
- Figure 166: Sweden: DIY retailers’ sales forecast, 2011-16
- The retailers: Channels of distribution
- The retailers: Leading specialists and market shares
-
- Figure 167: Sweden: Leading DIY specialists, 2010/11
Switzerland
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- The market: Economic and demographic context
- The market: Consumer spending on DIY categories
-
- Figure 168: Switzerland: Consumer expenditure on furnishings, household equipment and routine maintenance of the house, 2006-10
- Mintel market size
- The market: DIY specialists’ sector
-
- Figure 169: Switzerland: DIY retail sales, 2006-10
-
- Figure 170: Switzerland: DIY retail sales forecast, 2011-16
- The retailers: Leading specialists and market shares
-
- Figure 171: Switzerland: Leading DIY retailers, 2010/11
United Kingdom
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- Introduction
- What is a DIY store?
- Financial definitions
- Abbreviations
- Executive summary
- The DIY sector size
-
- Figure 172: DIY retailers’ sales (incl. VAT), 2006-16
- The DIY market size
-
- Figure 173: Spending on DIY goods (incl. VAT), 2007-11
- Market factors
- Squeezed consumers
- Property market
- Consumer spending
-
- Figure 174: Compound annual growth rate in DIY-goods categories, 2007-11
- Companies, brands, and innovation
- Leading retailers’ performance
-
- Figure 175: Leading DIY retailers’ sales growth, 2009/10-2010/11
- Market shares
-
- Figure 176: Leading retailers’ market shares, 2009-10
- Innovations
- Channels of distribution
-
- Figure 177: Estimated distribution of DIY-goods spending, 2010 and 2011
-
- Figure 178: Estimated distribution of DIY-goods spending excluding pets and goods for household maintenance, 2010 and 2011
- Online
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- Figure 179: Estimated DIY-goods spending online (incl. VAT), 2010 and 2011
-
- Figure 180: Estimated online sales by the DIY retail sector (incl. VAT), 2010 and 2011
- The consumer
- Where they shop
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- Figure 181: Where people shopped for DIY in the preceding 12 months, December 2011
- What they want from a retailer
-
- Figure 182: Factors considered important when deciding where to buy DIY products, December 2011
- Attitudes to DIY online
-
- Figure 183: Attitudes to buying DIY products online, December 2011
- What we think
- Issues in the market
- Do opportunities remain in a low-growth market?
- How can retailers win share from competitors?
- Which categories can drive growth?
- Can DIY retailers take further spending from other sectors?
- Surely online is a growth opportunity?
- Future opportunities
- Trend: Influentials
- Trend: Green Technology
- Who’s innovating?
- Finding growth in a stagnant market
-
- Figure 184: B&Q’s ‘Let’s Do It Together’ online hub
- Figure 185: B&Q TradePoint zones
- Exploring alternatives to the big-box store
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- Figure 186: Clas Ohlson store
- Developing innovations
- Launching new own brands
- The market: Economic and demographic background
- Key points
- Population forecast
-
- Figure 187: UK: Over 65s as % total UK population, 1991-2020
- The economy
-
- Figure 188: UK: Quarterly GDP growth, 1991-2011 (Q3)
-
- Figure 189: UK: GfK NOP Consumer confidence index, January 2007-December 2011
- Figure 190: Percentage change in Retail Prices Index vs Earnings, 2008-11
- Energy prices
-
- Figure 191: Consumer prices inflation, electricity and gas, Jun 2010-Dec 2011
- Housing market
-
- Figure 192: UK: Average house price, 1992-2011 (Q4)
-
- Figure 193: UK: House prices measured against the development of transactions, 2006-11 (Q3)
- Figure 194: UK: First time buyers affordability index, 1985-2011 (Q3)
- The market: Consumer spending on DIY products
- Key points
- The DIY market
-
- Figure 195: DIY retailers: Major markets, 2007-11
- Figure 196: DIY retailers: Major markets at 2011 prices, 2007-11
- The market: Sector size and forecast
- Key points
-
- Figure 197: DIY retailers sales, 2007-11
-
- Figure 198: DIY retailers’ sales as % all retail sales, 1994-2011
- Figure 199: Sales by DIY specialists relative to spending on key product areas, 2007-11
- Forecast
-
- Figure 200: DIY retailers sales, 2006-16
- Figure 201: DIY retailers value and volume sales, 2006-16
-
- Figure 202: DIY retailers sales as % all retail sales, 2006-16
- The retailers: Channels of distribution
-
- Figure 203: Estimated distribution of DIY-goods spending, 2010 and 2011
-
- Figure 204: Estimated distribution of DIY-goods spending excluding pets and goods for household maintenance, 2010 and 2011
- Competing specialists
- Grocers
-
- Figure 205: J. Sainsbury DIY homepage
- Figure 206: Tesco Direct DIY homepage
- Mixed goods retailers
- Builders’ merchants
- The retailers: Leading retailers
- Key points
- The big three
- Big-ticket growth
- Small-store expansion
- Non-specialist retailers
- Smaller and trade-balanced retailers
-
- Figure 207: DIY retailers: Leading operators, 2010/11
- The retailers: Market shares
- DIY specialists’ market shares
-
- Figure 208: Leading DIY retailers’ share of sector sales, 2009 and 2010
- Adjusting for trade sales
-
- Figure 209: Leading DIY retailers: Estimated trade share of sales, 2010/11
- Figure 210: Leading retailers: Estimated sales and market shares excluding sales to trade customers, 2010/11
- The retailers: Online
- Key points
- Prospects for DIY online
- Online DIY market size
-
- Figure 211: Estimated DIY-goods spending online (incl. VAT), 2010 and 2011
-
- Figure 212: Estimated online sales by the DIY retail sector (incl. VAT), 2010 and 2011
- Consumers: What they want online
-
- Figure 213: Consumer attitudes towards buying DIY products, December 2011
- Consumers: Who’s shopping online
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- Figure 214: Proportion of adult population buying DIY/garden products online in the preceding three months, Jul 2009-Oct 2011
-
- Figure 215: Proportion of adult population buying DIY/garden products online in the preceding three months, by socio-economic group, age, gender and lifestage, Oct 2011
- Consumers: Online/offline shopping patterns
-
- Figure 216: Shopping patterns for DIY/garden products, March 2011
- Leading DIY retail websites
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- Figure 217: Leading transactional DIY/ hardware/homewares retail websites, three-month average to November 2011
- The retailers: Retail advertising and promotion
- Key points
- Strong growth in ad spend
-
- Figure 218: Main media advertising spend, by leading DIY retailers, 2008-10
- Spending relative to turnover
-
- Figure 219: Leading DIY retailers’ advertising spending as % of turnover, 2008-10
- Spending by media
-
- Figure 220: Leading DIY retailers’ main media advertising distribution, by media, 2010
- Major campaigns
- The consumer – Brand research
- Brand map
-
- Figure 221: Attitudes towards and usage of brands in the DIY retail sector, December 2011
- Correspondence analysis
- Brand attitudes
-
- Figure 222: Attitudes by DIY retailer brand, December 2011
- Brand personality
-
- Figure 223: DIY retail brand personality – macro image, December 2011
-
- Figure 224: DIY retail brand personality – micro image, December 2011
- Brand experience
-
- Figure 225: DIY retail brand usage, November 2011
- Figure 226: Satisfaction with various DIY retail brands, December 2011
-
- Figure 227: Consideration of DIY retail brands, December 2011
- Figure 228: Consumer perceptions of current DIY retail brand performance, December 2011
-
- Figure 229: DIY retail brand recommendation – Net Promoter Score, December 2011
- Brand index
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- Figure 230: DIY retail brand index, December 2011
- Figure 231: DIY retail brand index vs. recommendation, December 2011
- Target group analysis
-
- Figure 232: Target groups, December 2011
-
- Figure 233: DIY retail brand usage, by target groups, December 2011
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
- The consumer – Who does DIY and where do consumers shop?
- Key points
- Who does DIY and where do they shop
- DIY losing popularity
-
- Figure 234: Home decorating or other DIY work in the last 12 months, 2006-11
-
- Figure 235: Home decorating or other DIY work in the last 12 months, by main demographic group, 2009-11
- Figure 236: Trends in agreement with DIY and home, GB, 2005-11
-
- Figure 237: Profile of attitudes to DIY and the home, 2011
- Where do people buy DIY?
-
- Figure 238: Where people shop for DIY, December 2011
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- Figure 239: Profile of DIY store customers, December 2011
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- Figure 240: Profile of DIY store customers for B&Q, Homebase and Wickes, December 2010-December 2011
- Outlets used
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- Figure 241: Repertoire of DIY retailers bought from in last 12 months, December 2011
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- Figure 242: DIY retailers bought from in last 12 months, by repertoire of DIY retailers bought from in last 12 months, December 2011
- The consumer – Factors behind choice of DIY store
- Key points
-
- Figure 243: DIY important factors when deciding where to buy DIY products, December 2011
-
- Figure 244: Profile of the consumers factors when deciding where to shop for DIY products, December 2011
-
- Figure 245: DIY retailers bought from in last 12 months, by factors when deciding where to shop, December 2011
- The consumer – Consumer attitudes to buying DIY online
- Key points
- Attitudes to buying DIY products online
-
- Figure 246: Attitudes to buying DIY products, December 2011
- What consumers want online
-
- Figure 247: Attitudes to DIY online, December 2011
- Multichannel services in demand
-
- Figure 248: Attitudes to shopping for DIY products online, December 2011
- Other online potential
-
- Figure 249: Attitudes to shopping for DIY products online, December 2011
- Appendix – Brand research
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- Figure 250: Brand usage, December 2011
- Figure 251: Brand commitment, December 2011
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- Figure 252: Brand momentum, December 2011
- Figure 253: Brand diversity, December 2011
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- Figure 254: Brand satisfaction, December 2011
- Figure 255: Brand recommendation, December 2011
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- Figure 256: Brand attitude, December 2011
- Figure 257: Brand image – macro image, December 2011
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- Figure 258: Brand image – micro image, December 2011
- Figure 259: Profile of target groups, by demographic, December 2011
-
- Figure 260: Psychographic segmentation, by target group, December 2011
- Figure 261: Brand usage, by target group, December 2011
- Brand index
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- Figure 262: Brand index, December 2011
- Appendix – The consumer – Who does DIY and where do consumers shop?
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- Figure 263: Where consumers have purchased most popular DIY products in the last 12 months, by demographics, December 2011
- Figure 264: Where consumers have purchased next most popular DIY products in the last 12 months, by demographics, December 2011
- Appendix – The consumer – Factors behind choice of DIY store
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- Figure 265: Factors important to you when deciding where to buy DIY products, by demographics, December 2011
- Appendix – The Consumer – Consumer Attitudes to Buying DIY Online
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- Figure 266: Most popular consumer attitudes towards buying DIY products, by demographics, December 2011
- Figure 267: Next most popular consumer attitudes towards buying DIY products, by demographics, December 2011
Bauhaus
-
-
- Figure 268: Bauhaus: Sales as share of DIY retailers sales in Europe, 2006-10
- Strategic evaluation
- Background
- Company performance
-
- Figure 269: Bauhaus: Group sales and German sales, 2006-10
- Figure 270: Bauhaus: Group sales performance, 2006-10
-
- Figure 271: Bauhaus: Average annual sales per outlet, 2006-10
- Figure 272: Bauhaus: Outlet data, 2006-2010
-
- Figure 273: Bauhaus: Breakdown of outlets by territory, 2011/12*
- Figure 274: Bauhaus: Outlet data, 2006-11
- Retail offering
- e-commerce and home shopping
-
bauMax
-
-
- Figure 275: bauMax: Sales as share of DIY retailers sales in Europe, 2007-11
- Strategic evaluation
- Background
- Company performance
-
- Figure 276: BauMax: Estimated sales contribution by country, 2011
- Figure 277: BauMax: Group sales performance, 2007-11
-
- Figure 278: BauMax: Distribution of outlets by country, 2011
- Figure 279: bauMax: Outlet data, 2007-2011
- Retail offering
- e-commerce and social media
-
Clas Ohlson
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-
- Figure 280: Clas Ohlson: Sales as share of DIY retailers’ sales in Europe, 2006-10
- Strategic evaluation
-
- Figure 281: Clas Ohlson: Sales growth in major markets, 2006/07-2010/11
-
- Figure 282: Clas Ohlson: Operating margin development, 2005/06-2010/11
- Background
- Company performance
-
- Figure 283: Clas Ohlson: Sales performance, 2006/07-2011/12
- Figure 284: Clas Ohlson: Outlet data, 2006-11
- Store formats
- Retail offering
- e-commerce and home shopping
-
DT Group (Wolseley Nordic)
-
- Strategic evaluation
- Background
- Company performance
-
- Figure 285: DT Group (Wolseley Nordic): Group financial performance, 2006/07-2010/11
-
- Figure 286: DT Group (Wolseley Nordic): Revenues by country/operation, 2010/11
-
- Figure 287: DT Group (Wolseley Nordic): Sales by division, 2010/11
- Figure 288: Silvan Denmark, Estimated sales performance, 2006-10
-
- Figure 289: DT Group (Wolseley Nordic): Outlet data, 2007-11
- Retail offering
-
- Figure 290: DT Group (Wolseley Nordic): Business descriptions
- Consumer profile
-
- Figure 291: DT Group (Wolseley Nordic): Revenue breakdown, by customer/project type, 2010/11
- e-commerce
Groupe Adeo
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-
- Figure 292: Groupe Adeo: Sales as share of DIY retailers’ sales in Europe, 2006-10
- Strategic evaluation
-
- Figure 293: Groupe Adeo: Turnover in France as share of total group sales, 2006-10
- Background
- Company performance
-
- Figure 294: Groupe Adeo: Sales performance, 2006-10
-
- Figure 295: Groupe Adeo: Estimated European sales performance, 2010
- Figure 296: Groupe Adeo: Outlet data, 2006-11
- Retail offering
- e-commerce and home shopping
-
- Figure 297: Overview of Groupe Adeo’s transactional websites, 2011
-
Hagebau
-
-
- Figure 298: Hagebau: Share of European DIY specialists’ sales, 2006-10
- Strategic evaluation
- Background
- Company performance
-
- Figure 299: Hagebaumarkt: Group sales performance, 2007-11
- Figure 300: Hagebau: Outlet data, 2007-11
- Store formats
- Retail offering
- e-commerce and home shopping
-
Homebase
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-
- Figure 301: Homebase Ltd: Sales as share of DIY retailers’ sales in UK, 2006-10
- Strategic evaluation
- Background
- Company performance
-
- Figure 302: Homebase Ltd: Group financial performance, 2006/07-2010/11
-
- Figure 303: Homebase Ltd: Outlet data, 2006/07-2010/11
- Sales mix
-
- Figure 304: Homebase Ltd: Breakdown of sales, by category, 2010/11
-
- Figure 305: Homebase Ltd: Breakdown of sales, by category, 2007/08-2009/10
- Consumer profile
-
- Figure 306: Homebase shoppers in last 12 months, by gender, age and socio-economic group, December 2011
- Figure 307: Homebase shoppers in last 12 months, by region, December 2011
-
- Figure 308: Homebase shoppers in last 12 months, by ACORN group, December 2011
- Retail offering
- e-commerce and social media
-
- Figure 309: Homebase: Online customer profile, three-month average to November 2011
-
Hornbach Holding
-
-
- Figure 310: Hornbach Baumarkt: Share of DIY specialists’ in Europe sales, 2006-10
- Strategic evaluation
- Background
- Company performance
-
- Figure 311: Hornbach Holding: Group financial performance, 2006/07-2010/11
-
- Figure 312: Hornbach Holding: Outlet data, 2007-11
- Store formats
- Retail offering
- e-commerce and home shopping
-
Intergamma Group
-
-
- Figure 313: Intergamma Group: Sales as share of DIY retailers sales in Europe, 2006-10
- Figure 314: Intergamma (Netherlands): Sales as share of DIY retailers sales in Netherlands, 2006-2010
- Strategic evaluation
- Background
- Company performance
-
- Figure 315: Intergamma Group: Estimated group sales performance, 2006-10
-
- Figure 316: Intergamma Group: Outlet data, 2006-2010
- Store formats
- Retail offering
-
- Figure 317: Bricorama Benelux (Gamma and Karwei), 2010 sales breakdown by product
- e-commerce
-
Kingfisher Group
-
-
- Figure 318: Kingfisher Group: Sales as share of DIY retailers sales in Europe, 2006-10
- Strategic evaluation
- Background
- Company performance
-
- Figure 319: Kingfisher Group: European revenues by country/operation, 2010/11
-
- Figure 320: Kingfisher Group: Group financial performance, 2006/07-2010/11
-
- Figure 321: Kingfisher Group: European store numbers, by country/operation, 2010/11
- Figure 322: Kingfisher Group: Outlet data, 2006/07-2010/11
- Consumer profile
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- Figure 323: B&Q shoppers in last 12 months, by gender, age and socio-economic group, December 2011
- Figure 324: B&Q shoppers in last 12 months, by region, December 2011
-
- Figure 325: B&Q shoppers in last 12 months, by ACORN group, December 2011
- Retail offering
-
- Figure 326: B&Q (UK) and Castorama (France): Sales breakdown, by category, 2010/11
-
- Figure 327: Own-brand’s estimates proportion of sales, 2010/11
-
- Figure 328: Kingfisher UK and France, trade’s proportion of retail sales, 2010/11
- e-commerce and social media
-
- Figure 329: B&Q (UK): Profile of visitors to DIY.com, three-month average to November 2011
-
Maxeda DIY
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-
- Figure 330: Maxeda DIY: Sales as share of DIY retailers’ sales in Europe, 2006-10
- Strategic evaluation
- Background
- Company performance
-
- Figure 331: Maxeda DIY: Group financial performance, 2006/07-2010/11
-
- Figure 332: Maxeda DIY: Outlet data, 2007-12
- Retail offering
- e-commerce and home shopping
-
Mr. Bricolage
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-
- Figure 333: Mr. Bricolage: Sales as share of DIY retailers’ sales in Europe, 2006-10
- Strategic evaluation
- Background
- Company performance
-
- Figure 334: Mr. Bricolage SA: Financial performance, 2006-11
-
- Figure 335: Mr Bricolage: Retail sales, 2006-11
-
- Figure 336: Mr. Bricolage: Outlet data, 2006-11
-
- Figure 337: Mr Bricolage: Sales area and densities, 2005-10
- Retail offering
- e-commerce and home shopping
-
OBI
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-
- Figure 338: Obi: Share of DIY specialists’ sales in Europe, 2006-10
- Strategic evaluation
- Background
- Company performance
-
- Figure 339: OBI: Group sales performance, 2006-10
-
- Figure 340: OBI: Outlet data, 2008-11
- Store formats
- Retail offering
- e-commerce and home shopping
-
Praktiker
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-
- Figure 341: Praktiker: Sales as share of DIY retailers sales in Europe, 2007-11
- Strategic evaluation
- Background
- Company performance
-
- Figure 342: Praktiker: Group sales performance, 2006-11
-
- Figure 343: Praktiker: Group financial performance, 2006-11
- Figure 344: Praktiker: Average annual sales per outlet, 2007-11
-
- Figure 345: Praktiker: Outlet data, 2007-11
- Retail offering
- e-commerce and social media
-
Rautakesko
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-
- Figure 346: Kesko: Sales as share of DIY retailers’ sales in Europe, 2006-10
- Strategic evaluation
- Background
- Company performance
-
- Figure 347: Kesko: Building and Home Improvement Division, financial performance, 2006-10
-
- Figure 348: Kesko: Outlet data, 2006-10
- Store formats
- Retail offering
- e-commerce and home shopping
-
Toom Baumarkt/B1 Discount/Klee
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-
- Figure 349: Toom Baumarkt/B1 Discount/Klee: Sales as share of DIY retailers’ sales in Germany, 2008-10
- Strategic evaluation
- Background
- Company performance
-
- Figure 350: Toom Baumarkt/B1 Discount/Klee: Group financial performance, 2008-10
-
- Figure 351: Toom Baumarkt/B1 Discount/Klee: Outlet data, 2008-10
- Retail offering
- e-commerce and social media
-
Wickes/Travis Perkins Retail
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- Figure 352: Travis Perkins Retail: Sales as share of DIY retailers’ sales in UK, 2006-10
- Strategic evaluation
- Background
- Company performance
-
- Figure 353: Travis Perkins Retail: Group financial performance, 2006-10
-
- Figure 354: Travis Perkins Retail: Outlet data, 2006-10
-
- Figure 355: ToolStation UK: Group financial performance, 2006-10
- Figure 356: ToolStation UK: Outlet data, 2006-10
- Consumer profile
-
- Figure 357: Wickes shoppers in last 12 months, by gender, age and socio-economic group, December 2011
- Figure 358: Wickes shoppers in last 12 months, by region, December 2011
-
- Figure 359: Wickes shoppers in last 12 months, by ACORN group, December 2011
- Retail offering
- e-commerce and home shopping
-
- Figure 360: Wickes: Profile of online shoppers, three-month average to November 2011
-
Appendix – Broader Market Environment
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- Population
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- Figure 361: Europe: Population, by age group, 2005
- Figure 362: Europe: Population, by age group, 2010
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- Figure 363: Europe: Population, by age group, 2015
- Figure 364: Europe: Population, by age group, 2020
- GDP
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- Figure 365: Europe: GDP (current prices), 2010
- Figure 366: Europe: GDP growth rates (current prices), 2001-Q3 2011
- Figure 367: Europe: GDP growth rates (constant prices), 2001-Q3 2011
- Consumer spending
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- Figure 368: Europe: Households’ consumer spending (current prices), 2010
- Figure 369: Europe: Households’ consumer spending growth rates (current prices), 2001-Q3 2011
- Figure 370: Europe: Households’ consumer spending growth rates (constant prices), 2001-Q3 2011
- Consumer prices
-
- Figure 371: Europe: Harmonised index of consumer prices, 2001-11
- Unemployment
-
- Figure 372: Europe: Average rate of unemployment, 2001-11
- Interest rates
-
- Figure 373: Europe: Interest rates, 2005-Q4 2011
- Consumer confidence
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- Figure 374: Europe: Consumer confidence, Feb 2011-Jan 2012
- Home ownership
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- Figure 375: Europe: Levels of home ownership, 2006-10
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