“As newer technology continues to improve the specifications of top-end equipment, these measurements will become meaningless to consumers best served by less expensive, middle-of-the-field devices. Camera manufacturers must choose to either invest in a web service that complements captured photos or video, or to focus on including new, innovative hardware capabilities and modifications, to retain consumer interest.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Market Size and Forecast
Market Segmentation and Share
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
How Do Consumers Capture Photo And Video?
Device Ownership
Camera Purchasing Motivations
Camcorder Purchasing Motivations
Attitudes towards Photo and Video Taking
What do Consumers do with Photos and Videos?
Digital Camera and Camcorder Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Photo and Video Capture
Appendix – Device Ownership
Appendix – Camera Purchasing Motivations
Appendix – Camcorder Purchasing Motivations
Appendix – Attitudes Towards Smartphones, Cameras And Camcorders
Appendix – What Do Consumers Do With Photos And Videos?
Appendix – Target Groups
21st September 2012
"After a disastrous five-year decline in market revenue of over 30%, manufacturers are finally innovating with digital cameras. Some are trying to closer integrate cameras with competing smartphones, whilst others are giving dedicated devices operating systems and 3G connectivity, to allow for the installation of applications, and the instant uploading ... |
How long can cameras rely on technical specifications to sell?
