Mobile Phones - UK - February 2012
Mobile Phones - UK - February 2012

“RIM is in need of a ‘killer product’ to turn the company around from continually losing market share to iOS and Android powered handsets. All eyes will be on the launch of RIM’s next device, the BlackBerry London, which will run the next-generation operating system BlackBerry 10.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Future Opportunities

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Market Size and Forecast
Market Share and Segment Performance
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Handset Purchase Considerations
Mobile Phone Features and Attributes
Mobile Phone Operating Systems
Attitudes and Behaviours

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies and Products
Brand Research

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Internal Market Environment
Appendix – Brand Research
Appendix – Channels to Market
Appendix – Handset Purchase Considerations
Appendix – Mobile Phone Features and Attributes
Appendix – Mobile Phone Operating Systems
Appendix – Attitudes and Behaviours