Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Consumer data
- Abbreviations and terms
- Abbreviations
Executive Summary
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- Who is the specialty food consumer?
- What does the specialty food consumer buy and why
- What they buy
- Why they buy
- Interest in international/ethnic, natural and organic food
- Shopping habits of the specialty food consumer
- Shopping and meal habits
- Weekly food spending and health
- Restaurant spending and at-home eating behavior
- Restaurant spending
- At-home eating behavior
- Recreational and social media habits of specialty food consumers
- Interest in charitable, sustainable and eco-friendly lifestyles
- The economy and its effect on the specialty food consumer
Market Factors
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- Eating in trend continues and spurs specialty food market growth
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- Figure 1: Average expenditures of all CUs (consumer units) for food and drink at home and away from home, 2006-10
- Food prices set to rise sharply in 2011
- Manufacturers walk fine line of retaining customers and margins
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- Figure 2: Changes in food price indexes, 2009 through 2012
- Outlets with fewer specialty SKUs/deeper discounts attracting consumers
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- Figure 3: Expenditures for food at home, share by type of retail channel, 2000-10
- New premium food launches
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- Figure 4: Premium food and beverage product launches in all outlets, by segment, 2006-10
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- Figure 5: Premium food and beverage product launches in all outlets, by top 20 claims, 2006-10
- Figure 6: Name brand versus private label premium food and beverage product launches in all outlets, 2006-10
Who is the Specialty Food Consumer?
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- Who buys specialty food?
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- Figure 7: The specialty food consumer, by key demographics, June 2006, July 2007-July 2011
What Do These Consumers Buy and Why?
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- Key points
- Types of specialty food purchased by specialty food shoppers
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- Figure 8: Types of specialty food purchased, July 2011
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- Figure 9: Types of specialty food purchased, by age, July 2011
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- Figure 10: Types of specialty food purchased, by household income, July 2011
- Reasons for trying new specialty food
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- Figure 11: Reasons for purchasing new specialty food, July 2010 and July 2011
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- Figure 12: Reasons for purchasing new specialty food, by age, July 2011
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- Figure 13: Reasons for purchasing new specialty food, by household income, July 2011
- In their own words...
- Why have specialty food on hand?
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- Figure 14: Reasons for purchasing specialty food in the past six months, July 2010 and July 2011
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- Figure 15: Reasons for purchasing specialty food in the past six months, by age, July 2011
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- Figure 16: Reasons for purchasing specialty food in the past six months, by household income, July 2011
International/ethnic, Natural and Organic Food Purchases
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- Key points
- International/ethnic foods
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- Figure 17: Retail purchases of international/ethnic foods, July 2011
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- Figure 18: Retail purchases of international/ethnic foods, by age, July 2011
- Figure 19: Retail purchases of international/ethnic foods, by household income, July 2011
- Local, artisanal, and natural/ethical specialty products
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- Figure 20: Shopping for specialty food: artisanal, locally sourced, natural/ethical, July 2011
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- Figure 21: Shopping for specialty food: percentage spent on artisanal, etc., July 2011
Specialty Food Consumers’ Shopping Habits
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- Shopping and meal habits: key points
- Weekly food spending and health: key points
- Specialty food shoppers’ shopping and meal behavior
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- Figure 22: Shopping and meal habits of specialty food shoppers, by age, July 2011
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- Figure 23: Shopping and meal habits of specialty food shoppers, by household income, July 2011
- Spending on food that is cooked/prepared at home
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- Figure 24: Mean weekly spending on food cooked/prepared at home by specialty food shoppers, by demographics, July 2010 and July 2011
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- Figure 25: Mean percentage of weekly spending on specialty food, by demographics, July 2011
- Shopping for health
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- Figure 26: Shopping for health—all respondents and specialty food-purchasing respondents, July 2010 and July 2011
- Attitudes and opinions about shopping for specialty food
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- Figure 27: Attitudes and opinions about shopping for specialty food, July 2010 and July 2011
Retail Channels
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- Key points
- Specialty food move through a variety of retail channels
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- Figure 28: Outlets where specialty food consumers buy specialty food, July 2010 and July 2011
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- Figure 29: Outlets where specialty food consumers buy specialty food, by age, July 2011
- Figure 30: Outlets where specialty food consumers buy specialty food, by household income, July 2011
- Figure 31: Outlets where specialty food consumers buy specialty food, by region, July 2011
- In their own words
Internet Activity and Social Media Usage
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- Internet activity and social media usage
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- Figure 32: Internet usage, and food and social media usage—all respondents and specialty food-purchasing respondents, July 2010 and July 2011
- In their own words
- Shopping for specialty food on the internet
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- Figure 33: Internet purchases of specialty food, July 2011
Meals Away From Home
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- Spending on food outside the home by specialty food consumers
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- Figure 34: Mean percentage of weekly food spending for food at restaurants by specialty food shoppers, by demographics, July 2010 and July 2011
- “Chef’s Tasting” menu
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- Figure 35: “Chef’s tasting” menu—all respondents and specialty food-purchasing respondents, July 2010 and July 2011
At-home Eating, Cooking and Entertaining
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- Key points
- Eating habits in a typical day
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- Figure 36: Eating habits—all respondents and specialty food-purchasing respondents, July 2010 and July 2011
- Focus on specialty food shoppers’ cooking behavior
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- Figure 37: Cooking habits—all respondents and specialty food-purchasing respondents, July 2010 and July 2011
- Attitudes toward food
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- Figure 38: Attitudes toward food—all respondents and specialty food-purchasing respondents, July 2011
- Cooking behavior among specialty food consumers
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- Figure 39: Meal preparation habits of specialty food shoppers, by age, July 2011
- Figure 40: Meal preparation habits of specialty food shoppers, by household income, July 2011
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- Figure 41: Meal preparation habits of specialty food shoppers, by race/Hispanic origin, July 2011
- Figure 42: Meal preparation habits of specialty food shoppers, by region, July 2011
- Experimentation or family recipes?
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- Figure 43: Attitudes and opinions about cooking, July 2010 and July 2011
- Entertaining
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- Figure 44: Food knowledge/entertaining habits—all respondents and specialty food-purchasing respondents, July 2010 and July 2011
Recreational Habits of Specialty Food Shoppers
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- Key points
- Media participation
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- Figure 45: Media participation—all respondents and specialty food-purchasing respondents, July 2010 and July 2011
- Focus on television viewing
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- Figure 46: Watching cooking/food shows on television—all respondents and respondents who purchase specialty food, July 2010 and July 2011
- In their own words...
- Cultural activities
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- Figure 47: Cultural activities of all respondents and respondents who purchase specialty food, July 2010 and July 2011
- Other activities
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- Figure 48: Other activities of all respondents and respondents who purchase specialty food, July 2010 and July 2011
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- Figure 49: Food-related activities, July 2011
- Charitable and financial activities
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- Figure 50: Financial activities of all respondents and respondents who purchase specialty food, July 2010 and July 2011
- Focus on foods with cause marketing/charity marketing
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- Figure 51: Charity-based food purchases, July 2011
Sustainability and Eco-concerns
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- Figure 52: Attitudes towards sustainability, July 2010 and July 2011
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The Economy
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- The effects of the economy on food budgets and habits
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- Figure 53: Changing household food budget or spending patterns for food in order to economize, by demographics, July 2010 and July 2011
- Changes in shopping, cooking and dining out
- Cooking
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- Figure 54: Changes made in the past year and planned for the next year in order to save money: cooking, July 2010 and July 2011
- Food eaten at restaurants and at home
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- Figure 55: Changes made in the past year and planned for the next year: restaurants and at-home, July 2010 and July 2011
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