“Although price comparison websites have made it easier for consumers to compare the costs of policies and find the cheapest policies on the market, a higher number of pet insurance holders still choose policies based on the level of cover rather than just on the cost. Rather than competing on price, providers should emphasise the quality of their product, as short-term savings on cheaper premiums could actually be a false ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
SWOT Analysis
Market Size and Forecast
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Pet Ownership
Pet Insurance Ownership
Pet Insurance Providers
Influencing Factors for Arranging Pet Insurance
Attitudes Towards Pet Insurance
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Pet Ownership
Appendix – Pet Insurance Ownership
Appendix – Pet Insurance Providers
Appendix – Influencing Factors for Arranging Pet Insurance
Appendix – Attitudes Towards Pet Insurance
27th February 2013
In an industry which is driven by price and where trust remains low, offering a multi-product discount makes sense. ‘Together’ from Direct Line provides a platform to extend cross-sales and compete with the popularity of price comparison sites. Such a simple, understandable offer is well placed to help foster a ...
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Is the squeeze on household incomes leading to a reduction in pet insurance sales and product cancellations?
