Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Income of English professional football clubs, 2006/07-2016/17
- Growth slows as reliance on Premier League looks set to increase
- Market factors
- Static crowd numbers mask changing habits?
- Globalisation changing the game for sponsors
- Market segmentation
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- Figure 2: FA Premier League clubs’ revenue mix, 2005/06-2009/10
- Broadcast rights set pace as commercial revenues targeted for growth
- The consumer
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- Figure 3: Attendance at football matches, September 2011
- Score draw in attendance, but FAPL wins head to heads
- PC the preferred screen, but mobile can make us instant pundits
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- Figure 4: Methods of engaging with football via PC and mobile phone, September 2011
- What we think
Issues in the Market
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- How should sponsor brands react to changes in the shape of football’s spectator base?
- What opportunities are being created by new technologies?
- How can football be used to reach the young?
- How can lapsed spectators be re-engaged by the live football experience?
- How will fans watch their football in the future?
- How will ‘financial fair play’ impact on brands involved in the football market?
Future Opportunities
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- Trend: Re-Teching the Past
- Trend: Experience is All
Internal Market Environment
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- Key points
- World Cup interest becoming a two-way street?
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- Figure 5: Interest in football, 2007-11
- Football broadcasting goes beyond TV
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- Figure 6: Television football coverage, 2006-10
- Sponsors can build on stadium spend
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- Figure 7: Capital expenditure on stadia/facilities, by division, 2000/01-2009/10
- Same crowds – different faces
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- Figure 8: Stadium utilisation rates, 2000/01-2009/10
- Globalisation continues apace – on TV...
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- Figure 9: Premier League football overseas television rights values, 1998/99-2010/11
- ...and online
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- Figure 10: FA Premier League website traffic, by region, September 2011
- Sponsors onside to ensure financial fair play
Broader Market Environment
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- Key points
- Football ready to bounce
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- Figure 11: GDP, PDI, consumer expenditure and savings, at current prices, 2006-16
- Unemployment
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- Figure 12: Employment and unemployment, by gender, 2006-16
- Match-going just one touch point for a connected generation
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- Figure 13: Young people’s interest in football, by team support and match attendance, 2006-10
- Football to remain a star player for pay-TV
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- Figure 14: UK multichannel TV penetration, by platform, 2007-11
- 3D not yet making the first team
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- Figure 15: HD and 3DTV ownership, 2010 and 2011
- Smart sponsors target the mobile market
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- Figure 16: Smartphone penetration, 2009-11
Competitive Context
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- Key points
- Access most areas
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- Figure 17: Sports paid to watch at venue, 2007-11
- Football still top of the media table
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- Figure 18: Sports followed on TV or in newspapers, 2007-11
- Losing interest – or changing direction?
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- Figure 19: Interest in named sports/pastimes, 2007-11
- Loyalty a boon in leisure competition
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- Figure 20: Consumer expenditure on selected leisure activities, 2006-10
Who’s Innovating?
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- Key points
- FAPL’s global lap of honour
- A pub with no glasses
- Spotter’s badges for Football League fans
- A merging of media
- Watching the birdie
- You are the PLAYR
Market Size and Forecast
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- Key points
- Fan loyalty lays the foundations for growth
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- Figure 21: Income and attendances of English professional football clubs, 2006/07-2016/17
- Forecast
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- Figure 22: Forecast of English professional football club revenues, 2006/07-2016/17
- Figure 23: Forecast of English professional football club attendances, 2006/07-2016/17
- Forecast methodology
Segment Performance
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- Key points
- Broadcasters now majority funders
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- Figure 24: FA Premier League clubs’ revenue mix, 2005/06-2009/10
Market Share
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- Key points
- Revenue gap set to widen?
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- Figure 25: English football revenues, by division, 2005/06-2009/10
- A three-tier system in media markets
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- Figure 26: FA Premier League clubs’ live television appearances and website traffic, 2010/11
Companies and Products
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- Key points
- Manchester United back on top
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- Figure 27: Premiership clubs’ attendances, stadium utilisation rates and revenues, 2009/10
- Manchester United
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- Figure 28: On-field performance, Manchester United FC, 2004/05-2010/11
- Figure 29: Key financial indicators, Manchester United FC, 2004/05-2009/10
- Chelsea
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- Figure 30: On-field performance, Chelsea FC, 2004/05-2010/11
- Figure 31: Key financial indicators, Chelsea FC, 2004/05-2009/10
- Manchester City
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- Figure 32: On-field performance, Manchester City FC, 2004/05-2010/11
- Figure 33: Key financial indicators, Manchester City FC, 2004/05-2009/10
- Arsenal
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- Figure 34: On-field performance, Arsenal FC, 2004/05-2010/11
- Figure 35: Key financial indicators, Arsenal FC, 2004/05-2009/10
- Tottenham Hotspur
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- Figure 36: On-field performance, Tottenham Hotspur FC, 2004/05-2010/11
- Figure 37: Key financial indicators, Tottenham Hotspur FC, 2004/05-2009/10
- Liverpool
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- Figure 38: On-field performance, Liverpool FC, 2004/05-2010/11
- Figure 39: Key financial indicators, Liverpool FC, 2004/05-2009/10
Football Attendance Habits
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- Key points
- Premier League wins head to heads
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- Figure 40: Football match attendance habits, September 2011
- C2s looking for Premier substitutes?
- Football League games the meat in the weekend sandwich
Attitudes Towards Football Attendance
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- Key points
- Ticket prices – can’t pay, not won’t pay
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- Figure 41: Attitudes towards football match attendance, September 2011
- Club classics to bring back the lapsed?
- Family attendance a whole new ball game
- Armchair audience polarised by price
Following Football through the Media
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- Key points
- Regular fixtures reap the rewards
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- Figure 42: Methods of following football via media, September 2011
- Bettors pair up with pubs
Following Football Online
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- Key points
- Free content opens up PC audience
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- Figure 43: Methods of engaging with football online, September 2011
- Encouraging conversation through mobiles
- Clubs v media brands: Browsers not taking sides
Attitudes Towards Football Viewing
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- Key points
- Feel the (screen) width, feel the quality
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- Figure 44: Attitudes towards football viewing, September 2011
- 3D a technology for special events
- Mobile services need to be seen and heard
Appendix – Broader Market Environment
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- Figure 45: Trends in the age structure of the UK population, by gender, 2006-16
- Figure 46: Forecast adult population trends, by socio-economic group, 2006-16
- Figure 47: Employment and unemployment, by gender, 2006-16
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Appendix – Market Size and Forecast
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- Figure 48: Forecast of English professional football club revenues, 2011/12-2016/17
- Figure 49: Forecast of English professional football club attendances, 2011/12-2016/17
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Appendix – Football Attendance Habits
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- Figure 49: Barclays Premier League match attendance habits, by demographics, September 2011
- Figure 50: Other professional football match attendance habits, by demographics, September 2011
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- Figure 51: International football match attendance habits, by demographics, September 2011
- Figure 52: Amateur/semi-professional football match attendance habits, by demographics, September 2011
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- Figure 53: Football match attendance habits, by football match attendance habits, September 2011
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Appendix – Attitudes Towards Football Attendance
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- Figure 54: Most popular football match attendance habits, by demographics, September 2011
- Figure 55: Next most popular football match attendance habits, by demographics, September 2011
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- Figure 56: Other football match attendance habits, by demographics, September 2011
- Figure 57: Attitudes towards football match attendance, by most popular attitudes towards football match attendance, September 2011
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- Figure 58: Attitudes towards football match attendance, by next most popular attitudes towards football match attendance, September 2011
- Figure 59: Attitudes towards football match attendance, by other attitudes towards football match attendance, September 2011
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- Figure 60: Attitudes towards football match attendance, by football match attendance habits, September 2011
- Figure 61: Attitudes towards football match attendance, by most popular methods of following football via media, September 2011
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- Figure 62: Attitudes towards football match attendance, by next most popular methods of following football via media, September 2011
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Appendix – Following Football through the Media
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- Figure 63: Watched games live on TV at home on Sky, by demographics, September 2011
- Figure 64: Watched games live on TV at home on ESPN, by demographics, September 2011
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- Figure 65: Watched games live on TV at home on a free-to-air channel (eg BBC, ITV), by demographics, September 2011
- Figure 66: Watched games live on TV in pubs/bars^, by demographics, September 2011
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- Figure 67: Watched highlights on TV, by demographics, September 2011
- Figure 68: Listened to games live on the radio, by demographics, September 2011
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- Figure 69: Listened to football-related chat shows on the radio, by demographics, September 2011
- Figure 70: Read about football in the newspaper, by demographics, September 2011
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- Figure 71: Read about football in magazines, by demographics, September 2011
- Figure 72: Browsed the internet on a PC or mobile device, by demographics, September 2011
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- Figure 73: Placed a bet on a football match^, by demographics, September 2011
- Figure 74: Methods of following football via media, by most popular methods of following football via media, September 2011
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- Figure 75: Methods of following football via media, by next most popular methods of following football via media, September 2011
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Appendix – Following Football Online
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- Figure 76: Watching games live online (paid for/as part of a subscription), by demographics, September 2011
- Figure 77: Watching games live (free) online, by demographics, September 2011
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- Figure 78: Watching highlights/other video clips online (paid for/as part of a subscription), by demographics, September 2011
- Figure 79: Watching highlights/other video clips online (free), by demographics, September 2011
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- Figure 80: Browsing club websites, by demographics, September 2011
- Figure 81: Browsing general football-related websites, by demographics, September 2011
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- Figure 82: Read/posted on message boards, blogs etc, by demographics, September 2011
- Figure 83: Listened to live games on online radio, by demographics, September 2011
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- Figure 84: Listening to football-related podcasts, chat shows online, by demographics, September 2011
- Figure 85: Buying match tickets, by demographics, September 2011
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- Figure 86: Buying football-related merchandise, by demographics, September 2011
- Figure 87: Placing a bet on football^, by demographics, September 2011
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- Figure 88: Downloading a football-related app, by demographics, September 2011
- Figure 89: Methods of engaging with football online, by most popular methods of engaging with football online, September 2011
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- Figure 90: Methods of engaging with football online, by next most popular methods of engaging with football online, September 2011
- Figure 91: Methods of engaging with football online, by other methods of engaging with football online, September 2011
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Appendix – Attitudes Towards Football Viewing
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- Figure 92: Most popular attitudes towards football viewing, by demographics, September 2011
- Figure 93: Next most popular attitudes towards football viewing, by demographics, September 2011
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- Figure 94: Attitudes towards football viewing, by most popular attitudes towards football viewing, September 2011
- Figure 96: Attitudes towards football viewing, by next most popular attitudes towards football viewing, September 2011
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- Figure 95: Attitudes towards football viewing, by football match attendance habits, September 2011
- Figure 96: Attitudes towards football viewing, by most popular methods of following football via media, September 2011
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- Figure 97: Attitudes towards football viewing, by next most popular methods of following football via media, September 2011
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