Adventure and Outdoor Tourism - Ireland - May 2012
Adventure and Outdoor Tourism - Ireland - May 2012

In both 2009 and 2010, Ireland has been ranked in the Adventure Travel Trade Association’s Adventure Tourism Development Index as one of the top ten developed countries in the world with the potential to become a major adventure tourism destination. The natural environment of Ireland is suitable for a wide range of outdoor activities, having mountainous regions, open grassland and forest spaces, and access to both inland waterways and ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Issues in the Market
Insights and Opportunities
Market in Brief
Fast Forward Trends

Market

Market

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Internal Market Environment
Broader Market Environment
Competitive Context
Market Overview
Strengths and Weaknesses

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Usage of Outdoor and Adventure Activities
The Consumer – Attitudes towards Outdoor and Adventure activities
Consumer Typologies

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies and Products

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix