Despite the recession, the sandwich shop segment has fared well, meeting the changing needs of consumers. Sandwich shops offer better-for-you and gourmet-like options, as well as upscale décor at lower prices than full-service restaurants, striking a balance between quick service and casual dining. These concepts also meet busy on-the-go consumers with a variety of delivery methods. Of the respondents who visited a sandwich shop in the past month, 55% order ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Restaurant Usage
Order Method and Consumption Place
Menu Items Ordered
Sandwich Types Ordered
Changes in Behavior
Criteria Drivers
Suggested Improvements
Consumer Attitudes Toward Sandwich Shops
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Featured Companies
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Menu Analysis: Menu Overview
Menu Analysis: Soups and Salads
Menu Analysis: Drinks and Desserts
Menu Analysis: Menu Claims
Menu Analysis: Kids’ Menus
Additional Charts
Appendix—Trade Associations
16th April 2013
Consumers who visit sandwich shops, especially those in the fast casual segment, are more likely to be a younger demographic, according to Mintel’s Sandwiches, Subs and Wraps—U.S.—September 2012 report. Marketers have an ongoing opportunity to promote products and services geared toward these core consumer groups, using new tools ...
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What is driving the market, as well as the current market size and future projections
