“Uncertainty about the quality of future services available on the NHS will undoubtedly make some consumers consider private medical insurance. However, providers will need to make sure that they are not critical of the NHS, and should instead focus on conveying the advantages of PMI in their advertising campaigns.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
SWOT Analysis
Market Size and Forecast
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Product Ownership Levels
Consumers and the NHS
Attitudes Towards Health and Private Care
Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Product Ownership Levels
Appendix – Consumers and the NHS
Appendix – Attitudes Towards Health and Private Care
Appendix – Targeting Opportunities
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What does NHS uncertainty mean for the PMI market?
