Marketing to Baby Boomers - US - December 2012
Marketing to Baby Boomers - US - December 2012

“Boomers face a host of financial challenges as they near retirement, which these may cause them to postpone as they build up funds. Boomers are using their resources to care for aging parents and adult children. Increases in human longevity necessitate greater funds to prevent outliving resources while increases in the occurrence of chronic conditions and rising medical costs mean more expenditure toward healthcare. Shifts in pension trends and changes ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Demographic and Socioeconomic Characteristics
Factors Driving the Attitudes and Behavior of Boomers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Living Arrangements and Shared Responsibilities
Multigenerational Household Sharing Arrangements
Financial Perceptions and Spending Attitudes
Perceptions of Living in Multigenerational Households
Healthcare, Diet, and Youthful Appearance
Attitudes Towards Career, Leisure, and Retirement
Impact of Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Trade Associations