“The water filtration market can expect to see growth in the next few years due to the cost, health, and environmental benefits that consumers associate with this market. However, the market faces strong competition from bottled water and tap water. Water filtration companies should look to how to make their offerings more convenient. In addition, to ensure the market’s continued growth companies and brands should consider the needs of ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Water Softeners/Treatments
Segment Performance—Devices
Segment Performance—Filters
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Drug Stores
Retail Channels—Other Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Incidence of Water Filtration Product Ownership
Water Filtration Brand Incidence
Reasons for Owning Water Filtration Products/Systems
Reasons for Initial Purchase
Purchase Behaviors
Purchase Factors
Retail Locations
Attitudes toward Water Filtration
Water Filtration Detractors
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Water Softeners/Treatments
Brand Share—Water Filtration Devices
Brand Share—Filters
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations
9th September 2013
“Portability continues to be a key trend in the water filtration market as companies are hoping to lure consumers away from purchasing bottled water in favor of using portable water filtration bottles. New category players are coming up with innovative designs that could encourage increased adoption of reusable filtration bottles ... 
3rd April 2013
According to Mintel’s Water Filtration—U.S., November 2012 report, respondents in Mintel’s exclusive consumer research most commonly report that their reason for initially purchasing a water filtration product for their home is because they read/heard that it’s healthier to drink filtered/purified water. Interestingly, this changes when respondents are ...
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How can water filtration companies offer consumers greater convenience in order to compete with bottled water?
