“Sales of smoking cessation products are expected to continue to experience growth. However, growth is limited as the market faces many challenges, such as domination from private label brands and a decreasing consumer base.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Trend Applications
Innovations and Innovators
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Issues in the Market
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Smoking Cessation Gum
Segment Performance – Smoking Cessation Tablets
Segment Performance – Smoking Cessation Patches
Retail Channels
Retail Channels – Drug Stores
Retail Channels – Supermarkets
Retail Channels – Other Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Identifying Smokers and Quitters
Profiles of Quitters
Reasons to Quit Smoking
Anti-Smoking Products and Methods
Smoking Cessation Product Attributes
Challenges to Quitting Smoking
Interest in New Product Formats
Attitudes Toward Smoking
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Anti-Smoking Gum
Brand Share – Anti-Smoking Tablets
Brand Share – Anti-Smoking Patches
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
29th August 2013
“Sales of e-cigarettes have been increasing substantially throughout the past year. National advertising campaigns can appeal to people who are interested in quitting smoking and have struggled with other cessation methods. However, more research is necessary to determine the safety and effectiveness of e-cigarettes as a smoking replacement therapy.” 
29th April 2013
It has been one year since the Centers for Disease Control and Prevention (CDC) launched their first paid-for national tobacco education campaign. The 2012 campaign was so successful that the CDC will run a second series of ads in 2013, this time targetting the minority groups (i.e. American Indian ...
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What is the impact of smoking bans on the cessation product market?
