“Women’s financial needs are not really any different from men’s. Everyone needs to save money, plan for long-term goals, and make investment choices that fit their own needs and personalities. What many women do need, however, is a greater understanding of the financial opportunities that exist for them. Financial institutions and advisers need to learn how to reach them so they can help women take advantage of their ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer—Type of Accounts Owned
Total Amount in Financial Accounts
Attitudes Toward Work and Motherhood
Attitudes Toward Retirement
Attitudes Toward Banks and Banking Services
Attitudes about Investments
Preference for Male or Female Adviser
How Financial Decisions are Made in the Household
Attitudes about Financial Advice
Consumer Financial Goals
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies—Women-focused Initiatives
Innovations and Innovators
Brand Qualities
Marketing Channels
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Trade Associations
12th February 2013
While women have the same financial needs as men—planning for long-term goals, saving money, and investing appropriately—they have different communication styles. 
27th August 2012
Indications are that this generation of "recession babies" will be more interested than any other in being savers and investors. One way to target this group is to provide engaging educational tools - perhaps because they are the most educated of the generations that have preceeded them. Financial institutions may want to ...
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How financially powerful have women become?
