Console Gaming - US - October 2012
Console Gaming - US - October 2012

“Console gaming is at a crossroads. The first of the next-generation consoles, the Wii U, enters a very different marketplace this November than the Wii did when it was first introduced in November 2006. Gamers not only can play console and PC games, they can play games on smartphones, tablets, or on social networks—and for free or only a few dollars. While teen boys and young men are likely ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Application

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Source of Purchases

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Usage
Current-generation Console Ownership
Gaming by Platform
Hours of Game Play
Console Gameplay Time Changes
Spending Overview
Number of Games Bought or Rented
Genres Played
Gaming Preferences—Console, Tablet, or Phone
Gaming Compared with Other Forms of Entertainment
Methods for Obtaining Games
Attitudes to Product Placement in Games
Types of Online Services Used with Consoles
Types of Online Activities Game Consoles Used For
Purchase Intent for Next-generation Consoles
Kids and Gaming
Impact of Race/Hispanic Origin
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Other Useful Tables
Appendix—Trade Associations