Marketing to Teens - US - November 2012
Marketing to Teens - US - November 2012

“Expecting to catch any significant volume of time from a teen is unrealistic as they bounce between media, and as a result companies that recognize and embrace the transient nature of teens’ attention will be best placed to engage with this audience. However, at the same time, an environment of broader health awareness may be starting to gain momentum, and limitation of screen time may be one outcome. Staying on ...

more
Report Price:
£3254.83
|
$4395.00
|
€3662.99
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Application
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Demographic Trends
Teens’ Sources of Money
Weekly Spending vs. Saving
Spending Habits and Gift Preferences
TV Viewing Attitudes and Behaviors
Media Usage for News and Information, Attitudes to Newspapers
Teens’ Relationships with Computers and Technology
Wireless Phones, Social Media, and Multitasking
Brand Insights and Awareness
Impact of Advertising and Favorite Commercials Brand Insights and Awareness
Attitudes of the Future, Self, School, and Family
Impact of Race and Hispanic Origin
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovations and Innovators
Marketing Strategies for Reaching Teens

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Other Useful Consumer Tables