“Cooking at home is an activity that many Americans have accepted as a part of their weekly routines. However, despite being interested in taking an experimental approach to cooking, most are likely to stick to what they know. The key to increasing overall enthusiasm for cooking is likely to lie in grocers’ and retailers’ ability to help consumers improve their cooking skills through exposure to a wider variety of cooking ...
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Insights and Opportunities
Market Size and Forecast—Appliances and Cookware
Market Drivers
Competitive Context
Segment Performance—Appliances and Cookware
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Behaviors and Attitudes Define Six Types of Cooks
Cooking Frequency, Attitudes, and Skill Level
Barriers to Cooking More Often
Foods Typically Prepared
Cooking Methods Typically Used
Sources for New Cuisines and Cooking Techniques
Important Aspects of Cooking at Home
Attitudes About Cooking at Home
Impact of Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Tables
Appendix—Trade Associations
|
Can grocers and retailers do more to increase consumers’ cooking skills?
