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INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
The OTC pediatrics category has estimated total U.S. 2012 sales of $1.4 billion with an increase of 7.5% versus a year ago. As impressive at that figure is, it would undoubtedly be even larger if not for a number of recalls in recent years from high-profile companies such as Johnson & Johnson. Any type of recall can be a cause for concern, but when it involves products ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Trend Applications
Competitive Context
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Issues in the Market
Market Size and Forecast
Market Drivers
Segment Performance
Segment Performance—Cold/Cough/Flu/Allergy/Sinus Remedies
Segment Performance—Vitamins
Segment Performance—Baby Electrolytes
Segment Performance—Internal Analgesics (Liquid/Tablet)
Segment Performance—Gastrointestinal/Stomach Remedies
Segment Performance—Miscellaneous Health Remedies
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Drug Stores
Retail Channels—Other Channels
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Ailments Experienced
OTC Medicine Product Purchase and Usage
OTC Product Quality and Concerns
OTC Pediatric Brands
Attitudes Toward Children’s Remedies
Information Sources
Johnson & Johnson Recalls
Race and Hispanic Origin
Cluster Analysis
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Cold/Cough/Flu/Allergy/Sinus Remedies
Brand Share—Vitamins
Brand Share—Baby Electrolytes
Brand Share—Internal Analgesics (Liquid/Tablet)
Brand Share—Gastrointestinal/Stomach Remedies
Brand Share—Miscellaneous Health Remedies
Innovations and Innovators
Marketing Strategies
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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