Difficult economic conditions continue to put pressure on the household cleaning equipment market, which has seen sales decline in four of the last five years. Changing cleaning habits are also evident in marketplace results as cleaning equipment emphasizing convenience and ease continues to gain share. Putting the category back on a growth track will require innovation from both marketers and retailers.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Cleaning Tools, Mops, and Brooms
Segment Performance—Sponges and Scouring Pads
Segment Performance—Gloves
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Drug Stores
Retail Channels—Other Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Responsibility for Cleaning and Purchasing Equipment
Usage Frequency of Household Cleaning Equipment
Household Cleaning Equipment Preferences
Where Household Cleaning Equipment is Purchased
Household Cleaning Equipment Shopping Behaviors
Sources of Housecleaning Information and Ideas
Cleaning Challenges
Cleaning Behaviors and Attitudes
Impact of Race/Hispanic Origin
Cluster Analysis
IRI/Builders—Key Household Purchase Measures
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Cleaning Tools/Mops/Brooms
Brand Share—Sponges and Scouring Sponges
Brand Share—Gloves
Brand Share—Scouring Pads
Innovation and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
11th October 2013
"As the quick-clean competition grows more intense, Swiffer ups the ante on cleaning performance. The new Swiffer Bissell SteamBoost mop combines Swiffer cleaning pads and Bissell steam for consumers who are ready for something a little stronger."
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