Ice Cream and Frozen Novelties - US - July 2012
Ice Cream and Frozen Novelties - US - July 2012

The ice cream and frozen novelty market, which struggled for positive sales growth in 2009 and lost sales in 2010, turned a corner in 2011 with a 4.1% increase in total U.S. retail sales to reach $10.7 billion. Sales are expected to increase another 4.1% in 2012 to become an $11.1 billion industry.

more
Report Price:
£3254.83
|
$4395.00
|
€3662.99

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Ice Cream
Segment Performance—Frozen Novelties
Segment Performance—Frozen Yogurt
Segment Performance—Sherbet, Sorbet, and Ices
Retail Channels
Retail Channels—Natural Supermarkets

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Household Usage
Purchase Drivers
Consumption Behavior
Outlets Where Consumers Buy Frozen Treats
Attitudes and Preferences
Consumption Shifts in the Past Year
Impact of Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Ice Cream
Brand Share—Frozen Novelties
Brand Share—Frozen Yogurt
Brand Share—Sherbet, Sorbet, and Ices
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Cluster Analysis
Custom Consumer Groups
SymphonyIRI/Builders—Key Household Purchase Measures
Appendix—Other Useful Tables
Appendix—Trade Associations