Alcohol Consumption at Home - US - July 2012
Alcohol Consumption at Home - US - July 2012

With total U.S. sales of nearly $86.3 billion in 2011, the market for alcoholic beverages for off-premise consumption has recorded relatively steady growth during the past five years, increasing 5.1% in 2011 compared to 2010’s $82 billion, a 3.2% increase from 2009.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Beer
Segment Performance—Wine
Segment Performance—Spirits
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Liquor Stores
Retail Channels—Drug Stores
Retail Channels—Other Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Alcohol Consumption at Home and Outside the Home
Alcohol Consumption at Home, by Type
Shifts in Alcohol Consumption at Home
Occasion-based Purchasing Motivators
Factors that Influence Purchase
Race and Hispanic Origin
Custom Consumer Groups: Light, Medium, and Heavy Drinkers

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations