Sales in a variety of categories declined during the recession. However sales of OTC contraceptives spiked in 2009 and continued to grow in 2010 and 2011. While this growth is encouraging, it is also apparent that few manufacturers and retailers have been able to fully capitalize on growing demand for sexual health and wellness products that help protect against pregnancy and, in some cases, add to sexual pleasure.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Male Contraceptives
Segment Performance—Female Contraceptives
Retail Channels
Retail Channels—Drug Stores
Retail Channels—Convenience Stores
Retail Channels—Supermarkets
Retail Channels—Other
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Contraception Preferences
Reason for Using Contraceptives
Attitudes toward Contraceptives
Condom Usage and Trends
Condom Preferences
Condom Attitudes
STD Attitudes
Product Interest
Interest in “Morning After” Pill
Reasons for Not Using Contraception
Race and Hispanic Origin
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Male Contraceptives
Brand Share—Female Contraceptives
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations
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How have sales of male and female OTC contraceptives fluctuated in recent years and how are they likely to change in the future?
