The washer and dryer market has experienced a nearly uninterrupted slide since 2007 due primarily to continued weakness in the housing market. While stabilization in real estate will provide badly needed support to sales, marketers looking for more robust growth must convince consumers to trade up to newer, more efficient, and more advanced models. To help marketers meet this challenge, this report provides insight into the washer and dryer market ...
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Washers
Segment Performance—Dryers
Retail Channels
Retail Channels—Appliance Specialty Stores
Retail Channels—Home Centers
Retail Channels—Department Stores
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Washer and Dryer Ownership
When Washer/Dryer Acquired and Type Purchased
Main Reason for Most Recent Purchase
Importance of Product Attributes
Interest in Special Features
Where Purchased
Purchase Behaviors and Attitudes
Information Sources
Attitudes Toward Doing Laundry
Impact of Race/Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Appendix: Other Useful Consumer Tables
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Innovation and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
|
Total category and segment sales estimates and forecasts with insight into the economic and demographic factors driving marketplace results
