Marketing to Multicultural Young Adults - US - May 2012
Marketing to Multicultural Young Adults - US - May 2012

This report examines the dynamic, multicultural young adult population, offering insights into their priorities, interests, hobbies and activities. Given that this generation is at the forefront of digital connectivity, focus is given to their ownership, use of and attitudes towards technology. This report probes how the internet is shaping how young adults shop, socialize, work and communicate, examining how these vary by race and ethnicity.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Issues in the Market

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Insights and Opportunities
Inspire Insights
The Multicultural Young Adult
Online and Media
Technology
Hobbies and Interests
Shopping and Advertising

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

U.S. Multicultural Population
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations