Marketing Financial Services to Millennials - US - May 2012
Marketing Financial Services to Millennials - US - May 2012

The vast array of financial products and services offered by insurance companies, banks and investment firms often seem just out of reach for the average Millennial, although their interest in all things financial makes them an eager audience. However, they are also an ambivalent one as they watch the fallout from the housing bubble and an increasing rate of joblessness, particularly for their generation. Because of this there are concerns ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
The Impact of the Economy on Millennials
Innovation and Innovators

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size
Segment Performance
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Mobile and Social Media Use among Millennials
The Consumer – Millennials and their Financial Situation
The Consumer - Attitudes About Finances and Expectations about Lifestage Events
The Consumer – Interest in Financial Products and Switching Banks
The Consumer – Millennials online

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Marketing Channels
Leading Companies
Brand Qualities
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Trade Associations