“The ongoing gloom that has surrounded consumer finances is still creating a challenging environment for small kitchen appliances, even though value sales have benefited from the fact that within this category consumers are investing more in quality and what they perceive as value. Volume sales are still sluggish, and those categories which are associated with being gadgety or simply superfluous are declining in both volume and value, now that consumers ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Trend Application
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Market Segmentation
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Purchasing Patterns
The Consumer – Usage Frequency
The Consumer – Important Features
The Consumer – Where Appliances are Purchased
The Consumer – How Consumers Purchase
The Consumer – Buying Strategies
The Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who's Innovating?
Market Share
Companies and Products
Channels to Market
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – The Consumer – Purchasing Patterns
Appendix – The Consumer – Ownership
Appendix – The Consumer – Usage Frequency
Appendix – The Consumer – Important Features
Appendix – The Consumer – Where Appliances are Purchased
Appendix – The Consumer– How Consumers Purchase
Appendix – The Consumer – Buying Strategies
Appendix – The Consumer – Target Groups
5th April 2013
Household care brand Method has recently expanded its range of limited edition Orla Kiely designed products. The range includes dishwashing liquids, hand soaps and surface cleaners packaged with eye-catching Orla Kiely prints to stand-out in the kitchen. 
19th July 2012
Even though times are tough, people are buying premium small kitchen appliances, helping this category grow, while other big ticket household goods are seeing sales slide.
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What is the importance of fashion trends?
