“Drinkers are increasingly looking for pubs to make imaginative choices with their range of drinks and those which stick to safe options of just mainstream brands are likely to struggle to win over beer enthusiasts.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecasts
Market Segmentation and Forecasts
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Trends in Usage
Consumer – Usage of Types of Beer
Consumer – Choice Factors
Consumer – Attitudes Towards Lager
Consumer – Attitudes Towards Craft Beer
Consumer – Attitudes Towards Ales/Stouts
Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Competitive Context
Appendix – Market Size and Forecasts
Appendix – Market Segmentation and Forecasts
Appendix – Brand Research
Appendix – Consumer – Trends in Usage
Appendix – Consumer – Usage of Types of Beer
Appendix – Consumer – Choice Factors
Appendix – Consumer – Attitudes Towards Lager
Appendix – Consumer – Attitudes Towards Craft Beer
Appendix – Consumer – Attitudes Towards Ales/ Stouts
Appendix – Consumer – Target Groups
20th November 2013
“A focus on high quality and the premium tier should help these drinks to avoid being associated with the youngest end of the drinking population and also build a certain appeal to 20-34-year-olds at the same time.” 
29th April 2013
“With rising prices of standard strength beers, there is now a considerable opportunity for lower-alcohol beers to thrive, enabling consumers to buy beers at a lower price point and on occasions when stronger beers may not be suitable or desirable.”
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How can the on-trade beer market better convey value for money to curb its decline?
