“Despite rising levels of obesity and the large swathes of the population who are trying to lose weight, the diet and weight control food market is stagnating. Although the overriding perception that ‘light’ products are overpriced is undoubtedly limiting their appeal, consumers’ scepticism over their healthiness is also a major barrier. In order to win consumers’ trust and compete with naturally low-calorie foods it is vital that manufacturers offer consumers ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Market Drivers
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage of Diet Foods and Slimming Products
The Consumer – Attitudes Towards Weight Loss
The Consumer – Action Taken to Manage Weight
The Consumer – Choice of Health Claims
The Consumer – Attitudes Towards Light and Low-fat Foods
The Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Market Size and Forecast
Appendix – The Consumer – Usage of Diet Foods and Slimming Products
Appendix – The Consumer – Attitudes Towards Weight Loss
Appendix – The Consumer – Action Taken to Manage Weight
Appendix – The Consumer – Choice of Health Claims
Appendix – The Consumer – Attitudes Towards Light and Low-fat Foods
Appendix – The Consumer – Target Groups
19th August 2013
“The government’s voluntary standardised traffic light food labelling scheme aims to encourage shoppers to make healthier choices and help to reduce the nation’s waistlines in the long term.” 
2nd August 2013
"New products carrying low/no/reduced sugar and calorie claims remain steady, but niche. Brands such as Tropicana are, however, looking to introduce healthier variants of regular products, bringing Trop50 to the UK market in 2013." |
What do consumers do to lose weight and what can diet food brands learn from this?
