“Over half of buyers (58%) rank ease of preparation as one of their top five priorities when buying meat, seafood or poultry. A further 47% consider ‘quick to prepare’ a leading priority, demonstrating how a convenience-led proposition can appeal to consumers even at a time when incomes are under pressure.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Market Segmentation
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Trends in Frozen Fish and Cooked Meats Usage
The Consumer – Type and Frequency of Usage
The Consumer – Important Factors Affecting Purchase
The Consumer – Attitudes Towards Meat, Poultry and Seafood
The Consumer – CHAID Analysis
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Who’s Innovating?
Appendix – Market Size and Forecast
Appendix – Brand Communication and Promotion
Appendix – Channels to Market
Appendix – Consumer – Trends in Usage of Frozen Fish and Cooked Meats
Appendix – The Consumer – Type and Frequency of Usage
Appendix – Consumer – Usage of Meat, Seafood and Poultry
Appendix – Consumer – Important Factors Affecting Purchase
Appendix – Consumer – Attitudes Towards Meat, Seafood and Poultry
21st February 2013
“The meat substitute brand has seen a 10% rise in year on year sales in January 2013, citing consumer reaction to the scare over horse DNA in meat products.” 
15th February 2013
“The discovery that horsemeat has entered the British food supply chain has dominated headlines for the last few weeks, highlighting concerns about labelling, provenance and food safety. These concerns are nothing new, and they’re certainly not exclusive to the UK. Mintel’s past reports give us a historical perspective on how ...
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How can frozen meat, poultry and seafood tap into the convenience and hands-on positioning of chilled?
