“The fundamental change in distribution patterns brought on by the internet and proliferation of price comparison websites has created a window of opportunity for new brands to enter the market. It is imperative that any new brands currently considering entering the market act now while the opportunity to establish a presence is still ripe.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
SWOT Analysis
Market Size and Forecast
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Home Insurance Ownership
Buying Behaviour
Policy Renewal and Switching Activity
Most Valued Home Insurance Policy Features
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Brand Research
Appendix – Home Insurance Ownership
Appendix – Buying Behaviour
Appendix – Policy Renewal and Switching Activity
Appendix – Most Valued Home Insurance Policy Features
27th February 2013
In an industry which is driven by price and where trust remains low, offering a multi-product discount makes sense. ‘Together’ from Direct Line provides a platform to extend cross-sales and compete with the popularity of price comparison sites. Such a simple, understandable offer is well placed to help foster a ...
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How can home contents policy ownership be expanded further?
