Men's Toiletries - UK - October 2012
Men's Toiletries - UK - October 2012

“Brand loyalty is the biggest strength of the male toiletries industry and maximising on this continues to be important for the market. Innovative marketing and strong communication are the main areas that brands need to be working on, making all the difference between a dynamic sales performance and a more lacklustre one.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues in the Market
Trend Application
Market Environment
Strengths and Weaknesses

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Size and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Men’s Lifestyles
Men’s Attitudes Towards Appearance
Men’s Use of Toiletries
Attitudes Towards Buying Toiletries
Consumer Typologies

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Environment
Appendix – Who’s Innovating?
Appendix -Brand Research
Appendix – Men's Lifestyles
Appendix – Men's Attitudes Towards Appearance
Appendix – Men’s Use of Toiletries
Appendix – Men’s Use of Toiletries Brands
Appendix – Attitudes Towards Buying Toiletries
Appendix – Consumer Typologies