“The imminent arrival of new rules governing the advice landscape is prompting more advisers to move up the value chain or withdraw from the market altogether, leaving gaps in the provision of financial advice to the moderately wealthy. Banks targeting the mass affluent should take the opportunity to step in and close these gaps, by developing more holistic and multichannel propositions. However, there is a question mark over what proportion ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
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Market Drivers
Market SWOT Analysis
Market Size
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Profile Analysis of the Wealth Target Market
Type of Current Account Held
Current Account Provider
Customer Satisfaction and Key Provider Attributes
Financial Situation, Prospects and Goals
Brand/Company
Brand/Company
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Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Type of Current Account Held by Demographics
Appendix – Current Account Provider by Demographics
Appendix – Customer Satisfaction and Key Provider Attributes by Demographics
Appendix – Financial Situation, Prospects and Goals by Demographics
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What is mass affluent banking?
