Men's and Women's Fragrances - UK - September 2012
Men's and Women's Fragrances - UK - September 2012

“Fragrances have proved more resilient than functional toiletries. Their luxury cachet, aspirational appeal and emotional connection with consumers have all ensured that fragrances remain a dressing table staple.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Market Environment
Strengths and Weaknesses
Who’s Innovating?
Market Size and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Consumer – Frequency of Use
Consumer – Occasions of Usage
Consumer – Reasons for Using Fragrance
Consumer – Buying Fragrances
Consumer – Attitudes Towards Buying Fragrances
Consumer – Target Groups

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Market Share
Companies and Products
Brand Research
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Environment
Appendix – Who’s Innovating?
Appendix – Brand Research
Appendix – Brand Communication and Promotion
Appendix – Consumer Frequency of Use
Appendix – Consumer Occasions of Usage
Appendix – Consumer Reasons for Using Fragrance
Appendix – Consumer Buying Fragrances
Appendix – Consumer Attitudes Towards Buying Fragrances
Appendix – Consumer – Target Groups