“Fragrances have proved more resilient than functional toiletries. Their luxury cachet, aspirational appeal and emotional connection with consumers have all ensured that fragrances remain a dressing table staple.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Market Environment
Strengths and Weaknesses
Who’s Innovating?
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Frequency of Use
Consumer – Occasions of Usage
Consumer – Reasons for Using Fragrance
Consumer – Buying Fragrances
Consumer – Attitudes Towards Buying Fragrances
Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Environment
Appendix – Who’s Innovating?
Appendix – Brand Research
Appendix – Brand Communication and Promotion
Appendix – Consumer Frequency of Use
Appendix – Consumer Occasions of Usage
Appendix – Consumer Reasons for Using Fragrance
Appendix – Consumer Buying Fragrances
Appendix – Consumer Attitudes Towards Buying Fragrances
Appendix – Consumer – Target Groups
14th May 2013
Robot makers in Japan have developed two automations designed to detect body odour and inform the culprit. The robots are a dog that growls in front of stinky feet and a female humanoid head which assesses a person’s breathe and responds with phrases like ‘there’s an emergency taking place that ... 
1st March 2013
There has been a rise in perfumes designed for babies by some high end fashion labels, the latest offering being by Dolce and Gabbana. The product comes in a sleek glass bottle with an image of a cherub on the front, and targets parents who want to give their babies ...
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Will value growth be sustained? 
