Cookies and Cookie Bars - US - April 2012
Cookies and Cookie Bars - US - April 2012

In 2011, the cookie/cookie bar category returned to positive territory in terms of sales growth, as total U.S. sales reached an estimated $6.4 billion. The 2.7% increase was a nice improvement from 2010, which saw sales drop by 0.7%.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Appendix: Trade Associations

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Standard Cookies
Segment Performance—Premium Cookies
Segment Performance—Healthy Cookies
Segment Performance—Cookie Bars
Retail Channels
Retail Channels—Natural Supermarkets

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Household Usage
Consumption and Purchase Frequency
Purchase Behavior
Cookie Characteristics of Importance
Where Consumers Buy Cookies
Eating Occasions
Impact of Race and Hispanic Origin
Custom Consumer Groups
SymphonyIRI/Builders—Key Household Purchase Measures
Appendix: Other Useful Consumer Tables

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Standard Cookies
Brand Share—Premium Cookies
Brand Share—Healthy Cookies
Brand Share—Cookie Bars
Innovations and Innovators
Marketing Strategies