Milk processors face an uphill battle, including the dominance of private labels; consumer concerns over the presence of growth hormones in non-organic milk; fluctuations in commodity prices; supply shortages for organic milk; and growing consumer concern about the safety of animal products in general. With that long list of challenges, plus the commodity image branded milk has with many consumers, the market has few growth opportunities even though consumers continue ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the market
Insights and Opportunities
Inspire Insights
Innovations and Innovators
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Refrigerated Skim/Low-Fat Milk
Segment Performance—Refrigerated Whole Milk
Segment Performance—Refrigerated Flavored Milk
Segment Performance—Powdered/Condensed/ Evaporated Milk
Segment Performance—Other
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Milk Consumer
Milk and Milk Alternative Consumption—By Type and Flavored/Non-Flavored
Reasons for Drinking Milk and Soy Milk
Milk and Milk Alternative Purchase by Packaging Size and Type
Attitudes Toward Milk Flavors
Attitudes Toward Milk
Reasons for Not Drinking Milk
Impact of Race/Hispanic Origin
Custom Consumer Groups
Impact of Race/Hispanic Origin—Other Useful Tables
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Refrigerated Skim/Low-Fat Milk
Brand Share—Refrigerated Whole Milk
Brand Share—Refrigerated Flavored Milk
Brand Share—Other (Non-Dairy Milk)
Brand Share—Powdered/Condensed/Evaporated Milk
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders Panel Data—Key Household Purchase Measures
Appendix—SymphonyIRI/Builders Panel Data Definitions
Appendix—Retail Channels
Appendix—Other Useful Tables
Appendix—Trade Associations
31st July 2013
“Silk is sharing smoothie recipes as part of its summer 2013 Silkology social media promotion. By highlighting the possibilities of using non-dairy milk in recipes, the company could welcome new users who are attracted by the numerous uses for its non-dairy milks.”
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