Desktop, Laptop and Tablet Computers - UK - August 2012
Desktop, Laptop and Tablet Computers - UK - August 2012

“The launch of Windows 8 will provide opportunities to tablet manufacturers not only because the interface was designed for use on tablets from the ground up, but also because Microsoft’s Windows Store should prove attractive to developers as the company is providing financial incentives that undercut Apple and Google.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues in the Market

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Trend Application
Internal Market Environment
Broader Market Environment
Competitive Context
Market Size and Forecast

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Ownership of Computers and Competing Products
Usage of Desktop, Laptop and Tablet Computers
Consumer Purchasing Plans
Purchasing Priorities and Attitudes Towards Computers

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Research

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Brand Research
Appendix – Ownership of Computers and Competing Products
Appendix – Usage of Desktop, Laptop and Tablet Computers
Appendix – Consumer Purchasing Plans
Appendix – Purchasing Priorities and Attitudes Towards Computers