The haircare market has seen little change between 2006 and 2011, with sales of $6.5 billion in 2011 just $10 million more than in 2006. Fluctuations in the interceding years have been by and large a product of the faltering economy, with increases in 2009 a result of consumers tired of constantly scrimping and saving every penny. Subsequent decreases in haircare sales were a product of those same consumers ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Shampoo
Segment Performance—Conditioner
Segment Performance—Gel/Mousse
Segment Performance—Spray/Spritz
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Drugstores
Retail Channels—Other
Brand Share—Shampoo
Brand Share—Conditioner
Brand Share—Gel/Mousse
Brand Share—Spray/Spritz
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Hair Product Usage
Self-Described Hair Types and Conditions
Frequency of Hair Product Use
Brand Switching Behaviors
Average Spend on Hair Products
Attitudes Toward Hair Products
Purchase Behavior
Purchasing Factors for Hair Products
Importance of Product Features
Key Household Purchase Measures—SymphonyIRI Builders Panel Data
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—SymphonyIRI Builders Panel Data Definitions
Appendix—Trade Associations
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