Bathrooms and Bathroom Accessories - UK - August 2012
Bathrooms and Bathroom Accessories - UK - August 2012

“People are living in smaller homes and yet the amount of stuff they need to store continues to grow. Bathrooms are filled with toiletries, cosmetics, shavers, electric toothbrushes and more, so demand for stylish storage continues to rise. All this is helping to fuel demand for modular bathroom furniture – one of today’s key style trends in bathrooms.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues in the Market
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Segmentation

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Ownership and Purchasing
The Consumer – The Customer Journey When Buying Bathrooms
The Consumer – Bathroom Spending Online
The Consumer – Factors Influencing Choice of Bathrooms
The Consumer – Target Groups

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies and Products
Channels of Distribution
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Broader Market Environment
Appendix – The Consumer – Ownership and Purchasing
Appendix – The Consumer – The Customer Journey When Shopping for Bathrooms
Appendix – The Consumer – Bathroom Spending Online
Appendix – The Consumer – Factors Influencing Choice of Bathrooms
Appendix – The Consumer - Target Groups