Small businesses are a critical part of the U.S. economy, accounting for 50% or more of total employment in the U.S., according to the Small Business Administration. With these businesses having been hard hit by the challenging economic environment over the last several years, many are struggling to find ways to thrive or even simply to survive. These decision makers are looking for ways to manage cash flow ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
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Market Size and Forecast
Competitive Context
Marketing Channels
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Who Are Small Business Owners?
Small Business Owners and Banking
How Small Business Owners Pay For Things
What Respondents Think About Their Businesses and The Economy
How Growth and Cash Flow Needs Are Funded
Female Small Business Owners – A Closer Look
Brand/Company
Brand/Company
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Leading Companies
Innovation and Innovators
Marketing Strategies
Data
Data
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Appendix: Trade Associations
25th March 2015
"The increase in mobile and online banking has been causing banks to close branches at record speed. However, small business owners prefer to bank at branches, so banks need to execute a branch strategy in a way that doesn't unnecessarily disrupt their small business customer base." 
25th November 2014
"Peer-to-peer lending (P2P) has been growing in popularity in the consumer lending market and is poised to make a big splash in the small business lending market. While banks still control the market, P2P lenders offer a faster and easier application process and quicker access to cash, making them increasingly ...
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The small business market is large and diverse, as such they do not constitute a homogeneous segment; therefore, marketing to small business owners requires targeting a number of unique small business segments.
