“Adopting a more holistic approach could give a good boost to the Children’s OTC market. Providing parents with skills to offer their baby relief from symptoms of minor ailments such as colic, teething, and constipation will be key to expanding the children’s OTC market. Independent healthcare companies could take a more interactive or advisory role rather than a prescriptive stance, to reassure parents and reduce current levels of ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market Environment
Market
Market
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Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Incidence of Children’s Ailments
Treatment of Children’s Ailments
Factors Influencing Purchase of Children’s OTC and Healthcare Products
Attitudes Towards Children’s Medicine
Consumer Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
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Appendix: Incidence of Children’s Ailments
Appendix: Treatment of Children’s Ailments
Appendix: Factors Influencing Purchase of Children’s OTC and Healthcare Products
Appendix: Attitudes Towards Children’s OTC and Healthcare Products
Appendix: Consumer Target Groups
4th September 2012
Britain’s wet summer this year, as well as an increased resistance of head lice to pesticides, has led to a headlice infestation which is likely to recur, unlocking new opportunities for product innovations as well as uncovering new markets.
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What are the factors influencing growth?
