“Marketing single-serve products around the notion of a one-off permissible treat should allow brands and own-label players to appeal to the growing proportion of one-person households who are both short on storage space and are reducing their consumption of ice cream for health reasons.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Future Opportunities
Strengths and Weaknesses
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Internal Market Environment
Broader Market Environment
Competitive Context
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Usage of Ice Cream, Sorbet and Frozen Yogurt
Consumer – Purchasing Habits
Consumer – Occasions
Consumer – Behaviour
Consumer – Attitudes Towards Ice Cream
Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Market Size and Forecast
Appendix – Brand Communication and Promotion
Appendix – Brand Research
Appendix – Consumer Usage of Ice Cream, Sorbet and Frozen Yogurt
Appendix – Consumer – Purchasing Habits
Appendix – Consumer – Occasions
Appendix – Consumer – Behaviour
Appendix – Attitudes Towards Ice Cream
Appendix – Target Groups
4th April 2013
“Frozen yogurt remains a niche segment in the UK. Wider availability in the retail market should help to expand usage, facilitating growth in the segment outside London and foodservice channels.” 
4th February 2013
“Strong brand awareness should boost Magnum’s move into ice cream tubs.”
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How can the category stay ahead in the dessert occasion?
