Drinking in the Home - UK - June 2012
Drinking in the Home - UK - June 2012

“Exploring NPD positioning cider as a more sophisticated drink, such as vintage ciders and premium products like Aspall’s could also help the segment to boost its appeal among older age groups, together with a greater emphasis on food matching.”

more
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Future Opportunities
Market Environment
Market Size and Forecast

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Consumers’ Changing Drinking Habits
The Consumer – Types of Alcoholic Drink Used
The Consumer – In-home Drinking Occasions
Consumer – Attitudes Towards Drinking In The Home
Consumer – Further Attitudes Towards Drinking in the Home
Consumer – Target Groups

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Environment
Appendix – Consumers’ Changing Drinking Habits
Appendix – Market Size and Forecast
Appendix – Consumer – Types of Alcoholic Drink Used in the Home
Appendix – Consumer – Occasions for Drinking in the Home
Appendix – Consumer – Attitudes Towards Drinking in the Home
Appendix – Consumer – Further Attitudes Towards Drinking in the Home
Appendix – Consumer – Target Groups