“There is marked potential for lower-alcohol wines to grow provided they are able to offer a product which compares favourably with standard-ABV wines while undercutting them notably on price and calorie content.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Strengths and Weaknesses
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Internal Market Environment
Broader Market Environment
Competitive Context
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Trends in Usage
Consumer – Types of Wine Purchased
Consumer – Choice Factors
Consumer – Attitudes Towards Wine
Consumer – Attitudes towards Low-Alcohol Wine
Consumer – Attitudes Towards English Wine
Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Market Size and Forecast
Appendix – Consumer – Trends in Usage
Appendix – Consumer – Types of Wine Purchased
Appendix – Consumer – Choice Factors
Appendix – Consumer – Attitudes Towards Wine
Appendix – Consumer – Attitudes Towards Low-Alcohol Wine
Appendix – Consumer – Attitudes Towards English Wine
Appendix – Consumer – Target Groups
21st May 2013
“There is strong evidence that wine buyers are becoming increasingly interested in trying types from lesser-known regions, with 72% stating that they like to try wines from different countries.” 
16th May 2013
“That UK wine drinkers have been slow to change their habits when it comes to screw caps and boxed wine suggests that the growth of wine online will be similarly steady rather than spectacular.”
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What are the dangers of wine discounting?
