Mobile Phones - US - February 2012
Mobile Phones - US - February 2012

The convenience of communication on the go led millions of American consumers to adopt mobile phones, and as these devices have gained power and features they are playing an increasingly important role in people’s lives. Cellphone ownership has now reached 92% in the U.S. according to Experian Simmons data, a large number of consumers are adopting multipurpose smartphones and a growing number are relying heavily on phones as ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Smartphones
Segment Performance—Feature Phones
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Ownership and Spending
Purchase Drivers
Phone Usage
Phone Operating System Preferences
Brand Preference
Attitudes and Motivations
Advanced Phone Usage
Teens and Kids
Impact of Race/Hispanic Origin
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Innovation and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations