Baby Food and Drink - UK - July 2012
Baby Food and Drink - UK - July 2012

For baby, only the best will do. In the last decade the baby food and drink market has evolved unrecognisably – giving parents greater choice than ever before. As a nation of food lovers, parents want to expose their babies to a wide variety of flavours to develop their palates. As a result, more sophisticated and exotic baby foods are coming onto the market.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Future Opportunities

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Competitive Context
Market Size and Forecast
Segment Performance

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Usage and Frequency
The Consumer – Types of Products Bought
The Consumer – Attitudes Towards Baby Food, Snacks and Drinks
The Consumer – Attitudes towards Baby Food and Snacks
The Consumer – Attitudes Towards Baby Milk
The Consumer – Target Groups

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Brand Share
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Internal Market Environment
Appendix – Usage and Frequency
Appendix – The Consumer – Types of Products Bought
Appendix – The Consumer – Attitudes towards Baby Food, Snacks and Drinks
Appendix – The Consumer – Attitudes towards Baby Food and Snacks
Appendix – The Consumer – Attitudes towards Baby Milk
Appendix – Target Groups