Packaged and Current Accounts - UK - June 2012
Packaged and Current Accounts - UK - June 2012

“The reality is that non-traditional current providers such as Tesco and M&S are indeed a threat to banks and building societies. Even if many consumers don’t yet recognise it, many may find it convenient to hold a current account with their supermarket.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues in the Market
Future Opportunities

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Internal Market Environment
Broader Market Environment
Competitive Landscape
SWOT Analysis
Market Size
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Current and Packaged Account Ownership
Important Factors when Choosing a Current Account
Use of Current Account Benefits
Top Providers and Account Usage
Attitudes towards Current Accounts
Targeting Opportunities

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Brand Research

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Brand Research
Appendix – Market Share
Appendix – Current and Packaged Account Ownership
Appendix – Important Factors when Choosing a Current Account
Appendix – Use of Current Account Benefits
Appendix – Attitudes Towards Current Accounts
Appendix – Targeting Opportunities