Mobile Phone Apps - UK - June 2012
Mobile Phone Apps - UK - June 2012

“A number of developers have been experimenting with web applications over 2011 and into 2012. These applications serve three primary purposes: to provide a unified user experience across platforms; to retain control of customer information and the customer journey; and to avoid paying a service charge to the owner of the smartphone or tablet ecosystem on which a native application might be hosted. Mobile-optimised websites will not be appropriate for ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues in the Market

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Future Opportunities
Internal Market Environment
Broader Market Environment
Who’s Innovating?
Market Overview
Market Segmentation

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Smartphone Ownership
Amount Spent On Applications
Amount Spent through In-App Purchases
Attitudes towards Mobile Applications
CHAID Analysis

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Application Category Usage
Companies and Products

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Smartphone Ownership
Appendix – Tablet Ownership
Appendix – Portable Media Player Ownership
Appendix – Amount Spent On Applications
Appendix – Amount Spent through In-App Purchases
Appendix – Attitudes Towards Mobile Applications