“Strong endorsement of regional products, particularly among higher-earning households, suggests this is a powerful way to engage with users and build loyalty based on provenance rather than price.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Future Opportunities
Strengths and Weaknesses
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Internal Market Environment
Broader Market Environment
Competitive Context
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Trends in Milk Usage
Consumer – Usage of Milk and Cream by Type and Occasion
Consumer – Attitudes Towards Milk
Consumer – Attitudes Towards Added Value in Milk
Milk and Cream Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Broader Market Environment
Appendix – Competitive Context
Appendix – Who’s Innovating?
Appendix – Market Size and Forecast
Appendix – Brand Communication and Promotion
Appendix – Consumer – Trends in Milk Usage
Appendix – Usage of Milk and Cream by Type and Occasion
Appendix – Consumer Attitudes Towards Milk
Appendix – Attitudes Towards Added Value in Milk
Appendix – Target Groups
28th September 2012
“Showing a more ‘personal’ side and pledging to work with farmers to negotiate fair prices for both parties should offer opportunities for processers and retailers to justify higher prices to consumers.” 
28th August 2012
“With the events of summer 2012 nearly over, businesses will need to start looking for alternative ways to appeal to British consumers.”
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How can brands convert the emotional support for British farmers’ livelihoods into higher premiums for the industry?
