The U.S. life insurance business has been hit hard by the recent recession and the resulting changes in consumer behavior. The percentage of U.S. adults with life insurance is at an all-time low. Millions of consumers feel they either can’t afford life insurance or can do without it. Historically low interest rates, along with volatile financial markets have made it difficult for insurers to create attractive, profitable ...
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Overview
Overview
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Scope and Themes
Executive Summary
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Inspire Insights
Market
Market
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Market Size
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Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer—Life Insurance Ownership
The Consumer—Attitudes about Insurance
The Consumer—Reasons for Buying Life Insurance
The Consumer—Buying Intentions
Is Consumer Mistrust Hurting Business?
The Consumer: Desirable Product Features
Brand/Company
Brand/Company
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Data
Data
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Appendix: Simmons Cohort Analysis
Appendix: Trade Associations
28th May 2015
"Life insurance has never been an easy sell and sales continue to fall. There are some ways to combat -- or at least -- stem the decline, but it will require some flexibility on the part of insurance companies." 
3rd February 2015
"The role of technology in life insurance is expanding. Life insurance companies need to increase their investment in the digital channel if they expect to be able to compete for – as well as retain – their customers." |
What are the main factors driving the life insurance business?
