Life Insurance - US - February 2012
Life Insurance - US - February 2012

The U.S. life insurance business has been hit hard by the recent recession and the resulting changes in consumer behavior. The percentage of U.S. adults with life insurance is at an all-time low. Millions of consumers feel they either can’t afford life insurance or can do without it. Historically low interest rates, along with volatile financial markets have made it difficult for insurers to create attractive, profitable ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size
Competitive Context
Segment Performance
Marketing Channels
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer—Life Insurance Ownership
The Consumer—Attitudes about Insurance
The Consumer—Reasons for Buying Life Insurance
The Consumer—Buying Intentions
Is Consumer Mistrust Hurting Business?
The Consumer: Desirable Product Features

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Qualities
Innovation and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Simmons Cohort Analysis
Appendix: Trade Associations